日韓の説得コミュニケーションの研究

Abstract

This study compared and analyzed the Korean and Japanese persuasive communication using WON(2016)’s persuasion-strategy after selecting similar scenes from a Korean TV drama and a Japanese TV drama that remade the Korean one and a Japanese TV drama and a Korean TV drama that remade the Japanese drama. WON(2016)’s persuasion-strategy is based on Aristotle’s technical persuasive methods-ethos, pathos and logos-and they mean the linguistic behavior used in persuasion in the two languages. There are three persuasion strategies that are called ES(ethos strategy), PS(pathos strategy) and LS(logos strategy). The result of the data analysis showed that the two countries mostly used PS. On the other hand, Japan used LS than ES while Korea used ES more than LS. In ES, both Korea and Japan used ‘opinion’, ‘stance’ and ‘desire’ in the order but in PS, the two countries showed difference. Japan used ‘question’, ‘inquiry’ and ‘naming’ in the order while Korea used ‘question’, ‘naming’ and ‘recommendation’ in the order. In LS, both Korea and Japan used ‘reason’ and ‘information’ for the most. Meanwhile, despite the low frequency of use, the persuasion strategies that showed the biggest difference between the two countries were ‘the speaker’s experience(strategy to talk about the speaker’s experience)’, ‘definition’, and ‘repeating utterance(repeating what the speaker said).’ The strategy to talk about the speaker’s experience was not used in Japan at all but Korea used it 28 times in a situation when persuasion was not easy. Definition was used three times more in Japan than in Korea. Moreover, the strategy to repeat the utterance(what the speaker said before) was used three times more in Korea than in Japan.