동북아 해역의 서적 유통 연구‒1920년대 부산 지역신문과 서적 광고를 중심으로‒

Abstract

This paper understood the actual status of bookstores and also traced/researched the distributive system of books, focusing on the advertisements of bookstores and books shown in the biggest Japanese newspapers,『Busan Ilbo』and 『Joseon Sibo』in the Japanese colonial era. Especially, through the analysis on the distributive system of magazine and transformation of bookstore advertisement for new books in the 1920s, it aimed to study the process of establishing readers and journals that started to be newly re-establishing contrary to the 1910s. In the results, in case of Hakubundo Bookstore as the biggest bookstore run by Japanese in Busan, compared to the 1910s, the number of advertisement was rapidly reduced from March 1921, and the number of books introducing new books was also remarkably decreased. Especially, advertisements were published in the fixed spot like the bottom part of the first page in the past. As the advertising section for new books disappeared after the organization of Joseon Bookstores Association in 1921, they were irregularly moved to the first and third pages, and eventually, specific pages were not used for them anymore. Also, Busan local papers contained articles related to start-up/side job of bookstore for bookstores and publishers in Osaka. Considering the fact that many Japanese people residing/immigrating in Busan of the time were from Kyushu and Kansai regions, it is highly possible that bookstores of Osaka considered Busan as a province of Japan where they could move, immigrate, and manage. Lastly, tracing the distributive system of magazines in the 1920s, contrary to the distribution/sale of magazines focusing on bookstores in the 1910s, there were extensive advertising promotions by each magazine publisher, and striking magazine sales by Busan Magazine Association, stationery store, and Japanese Naeji Publisher. It shows that readers of the time started forming focusing on daily life & hobby-centered magazines instead of refinement-centered technical books, and eventually, the journals of a sea city Busan were established in the binary structure of ‘rationality’ and ‘emotion’.