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산림치유프로그램의 체험요소가 방문객의 감정반응 및 주관적 행복감에 미치는 영향

A Study on the Impact of the Experiential Elements of a Forest Healing Program to the Emotional Responses and Perceived Happiness ofVisitors

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초록

본 연구의 목적은 산림치유 프로그램의 체험적 요소가 방문객의 감정적 반응과 주관적 행복감에 미치는 영향을 규명하는 것이다. 본 연구의 대상은 최근 1년 이내 산림치유프로그램을 체험해 본 경험이 있는 성인 남·여를 대상으로 온라인 서베이를 통하여 총 521부를 회수하였고, 자료분석에 사용하였다. 본 연구의 결과는 다음과 같다. 첫째, 산림치유프로그램의 체험요소 중, 오락적, 일탈적, 심미적 요소는 긍정적 감정반응에 정(+)적인 영향을 미치는 것으로 나타났고, 오락적, 교육적, 일탈적, 심미적 요소는 모두 부정적 감정반응에 부(-)적인 영향을 미치는 것으로 나타났다. 둘째, 산림치유프로그램 방문객의 긍정적 감정반응은 주관적 행복감에 정(+)적인 영향을 미치고, 부정적 감정반응은 주관적 행복감에 부(-)적인 영향을 미치는 것으로 나타났다. 셋째, 산림치유프로그램의 체험요소인 오락적, 교육적, 심미적 요소는 주관적 행복감에 유의한 정(+)적인 영향을 미치는 것으로 나타났다. 넷째, 산림치유프로그램의 체험요소와 주관적 행복감의 관계에서 감정반응은 유의한 매개효과가 있는 것으로 나타났다. 본 연구는 산림치유프로그램 체험을 이론적이고 체계적인 내용으로 정립하는데 그 기본적 틀을 제시한 의의가 있다.

Abstract

The purpose of this study examined the impact of the experiential elements of a forest healing program on the emotional responses and perceived happiness of visitors. For this study, the researchers conducted a survey with men and women who had experienced a forest healing program within the past one-year period via online to recover a total of 521 questionnaires, which were used for data analysis. The findings of this study were as follows; First, of the experiential factors of forest healing programs, the entertainment, getaway, and aesthetic elements had a positive impact on positive emotional responses. The entertainment, educational, getaway, and aesthetic elements all had a negative impact on the negative emotional response. Second, the positive emotional response of the visitors to forest healing programs had a positive impact on perceived happiness, while the negative emotional response had a negative impact on perceived happiness. Third, the entertainment, educational, and aesthetic elements, which were the experiential elements of forest healing programs, had a significant and positive impact on perceived happiness. Fourth, emotional response was found to have a significant mediating effect in the relationship between experiential elements of the forest healing program and subjective happiness. The significance of this study is that it presents a basic framework to establish the forest healing program experience as theoretical and systematic content.

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