일본 마쓰리(祭り)의 활성화와 전승(傳承) 메커니즘 ―동북 3대마쓰리(東北三大祭り)를 사례로―

Abstract

This study investigates the success mechanism of Aomori Nebuta matsuri, Akita Kanntou matsuri, and Sendai Tanabata matsuri which are held every year in Touhoku, Japan. The success mechanism is summarized as follows: ① organizational devices of competitive structure are in place, leading to creative evolution, ② based on the sense of community, there is a local culture that contributes towards matsuri's success, ③ the excellent acting skills of participants express regional characteristics and provide an attraction for visitors, ④ children participate actively through schools and youth associations leading to the transfer of culture to the younger generation, and ⑤ merchants run matsuris at their own expense which makes it cost-effective and economical. In other words, via the three Touhoku Matsuri, "proudness, competition, high-level technique, children's participation, and local people's funds," are passed down to future generations and activated as devices to revive the local economy under a mechanism that works organically and collectively.