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개인과 팀 창의성, 수직적 통합이 성과에 미치는 영향에 대한 실증연구: 한국 음반 산업을 대상으로

The Effect of Individual, Team Creativity and Vertical Integration on Performance: The Case of the Korean Music Industry

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주제분류경영학

초록

본 연구는 개인 혹은 예술적 협업을 위해 구성된 팀 창의성이 창의적 성과에 미치는 영향과, 이러한 창의적 성과가 실제 경제적 성과로 나타나기 위해 유통기능의 수직적 통합이 적합한가에 대한 탐구를 목적으로 하고 있다. 이를 위해 2007~2011년의 한국 음반 산업 데이터를 활용하여 개인과 팀 창의성, 영역 초월(boundary spanning) 여부, 그리고 유통기능의 수직적 통합 여부가 음반의 창의적 성과와 경제적 성과에 어떠한 영향을 미치는지에 대해 분석하였다. 연구 결과, 팀 창의성이 높은 경우 그리고 가수가 영역 초월 아티스트인 경우, 발매한 음반의 창의적 성과가 높게 나타났다. 또한 일반적으로 음반의 창의적 성과가 높은 경우 경제적 성과가 높게 나타났으나, 음반 제작기획사와 유통기능의 수직적 통합이 이루어진 경우, 이 관계를 부정적으로 조절(moderate)하는 것으로 나타났다. 본 연구는 문화산업 내 창의적 성과 창출과 관련하여, 인적자원이 갖고 있는 창의성에 대한 활용방법과 수직적 통합전략에 주목했다는 측면에서 중요한 이론적, 실무적 시사점을 제시하고 있다.

Abstract

This study examines the relationships between creativity of individuals or artistic teams, vertical integration, and performance. We study the Korean music industry during the period of 2007 to 2011, and analyze how individual or team creativity, boundary spanning, and vertical integration of distribution function affect creative and economic performance. We find positive relationships between team creativity, boundary spanning and creative performance. We also find that vertical integration between a record production and distribution function negatively moderates the positive relationship between creative and economic performance. Our study calls for attention to the effective use of creative resources and the role of vertical integration in achieving both the creative and economic performances.

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