중국 온라인 게임 산업 관련 법제 분석 및 한·중 FTA 발효 이후 對중국 진출 방안

Abstract

The cultural contents industry selected as one of new growth engines in the 21st century shows a fast growth throughout the world, and accordingly, the international attention is increasing. Cultural contents refer to contents in which the cultural factors are embodied, and the cultural contents industry generally refers to an industry related to movies, videos, music, games, publications, and broadcasts and audiovisual materials, cultural property, animation, design, advertising, and performance. South Korea and China have continued a steady interchange in the domain of cultural contents since 2010, and in particular, it is noted that the game industry occupies the largest scale in the trade of cultural contents between South Korea and China. Yet, announcing “Plan for Redoubling Cultural Industries during the ‘12th Five-year Plan’ Period” in 2012, China protects the contents industry in its market and implements the regulatory policies for cultural contents, including the imported games through the provisions such as “Interim Measures for the administration of online games” and “Provisions on the Administration of Online Publishing Services.” However, as awareness of the Korean contents products in China is increasing with the impact of the latest Hallyu (Korean wave), and export to China, too, increases, China is a very important market for Korean companies. Thus, this study analyzes the China’s game industry-related policies and regulations and it is expected that there will be an active exchange in the field of the game industry of both South Korea and China through studies of the relevant regulations of the recently enacted South Korea-China FTA Agreement.