설득 텍스트에 나타난 공손 전략 연구
A study on politeness strategy in persuasive texts
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This study aims to investigate how politeness strategies are realized in persuasive texts, focusing on politeness strategies employed to soften conflicts arising from the persuasive process. Conversation has a number of variables as it is conducted based on interaction between participants. Politeness is a strategic element as an effort to minimize the possibility or risk of conflict(disagreements). The current study focuses on the functional aspect of politeness, which has been little explored in previous research. Politeness is basically a strategy used to protect the face of an addressee based on [relationship]. In persuasive texts, however, in addition to face-saving, [clarity] is also employed as a prominent element in order to advance one's argument. To persuade, presenting grounds, giving examples, and reiterating an argument for emphasis are all a kind of consideration to help the hearer understand the speaker's argument better, and a way of appropriately carrying out an politeness strategy. Like this, as the politeness strategy in persuasive texts, [clarity] and [relationship] can be optionally employed to effectively achieve the goal of communication intended by the speaker.
Abstract
This study aims to investigate how politeness strategies are realized in persuasive texts, focusing on politeness strategies employed to soften conflicts arising from the persuasive process. Conversation has a number of variables as it is conducted based on interaction between participants. Politeness is a strategic element as an effort to minimize the possibility or risk of conflict(disagreements). The current study focuses on the functional aspect of politeness, which has been little explored in previous research. Politeness is basically a strategy used to protect the face of an addressee based on [relationship]. In persuasive texts, however, in addition to face-saving, [clarity] is also employed as a prominent element in order to advance one's argument. To persuade, presenting grounds, giving examples, and reiterating an argument for emphasis are all a kind of consideration to help the hearer understand the speaker's argument better, and a way of appropriately carrying out an politeness strategy. Like this, as the politeness strategy in persuasive texts, [clarity] and [relationship] can be optionally employed to effectively achieve the goal of communication intended by the speaker.
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