張岱 산문에 나타난 晩明의 문화소비양상

Abstract

By analyzing the various forms of cultural consumption revealed in Zhang-dai’s literature, this study explored how the literati consumed culture during the Man Ming period. First, as the young of wealthy nobility with plenty capital and leisure time increased during this period, they created a cultural network in the form of club, poured energy into differentiated cultural activities, and formed a trend of enthusiasm. Second, it has sometimes shown a form of overly obsessive consumption. As the desire to collect and possess anything increases, so does the search for and obsession with objects. At that time, the obsession and exploration of the objects of the literati existed as a universal phenomenon of cultural consumption, not personal deviance, which led them to be placed in the professional ranks. Third, the literati moved from the static flavor of cultural consumption to dynamic consumers, and turned into active figures that produce culture by becoming professional. Fourth, Litrati’s cultural activities that were shared in the narrow spaces gradually expanded into a wide space and expanded the underlying areas of culture through cultural exchanges and information sharing with various classes.