문화유산으로서 고전시가의 미디어를 통한 현대적 전승과 보급 — TV 버라이어티쇼 ＜中國詩詞大會＞와 ＜經典詠流傳＞을 중심으로

Abstract

Classical poetry contains both the concept of value as a great work and the concept of time as it was transmitted over a long period. However, since classical poetry was perceived as old and outdated, in opposition to modern poetry, it was considered difficult to understand and obsolete. Through new media that activates interaction with the mass media such as television, ＜The Chinese Poetry Competition＞ and ＜Everlasting Classics＞ reinvented classic poetry that existed in fixed text into a more present reality. The contents of the classic poetry were not changed, but the programs imaged and visualized them to make them easier to understand so that they could resonate with the present everyday emotions. This can be seen as a result of viewers repeatedly learning classical poetry through repeatedly playing programs on new media such as smartphones, apps, SNS, and various platforms, and uploading their opinions and re-enactments. The modern transmission and dissemination of classical poetry through this method is worth paying attention to in terms of education. However, it cannot be overlooked that classical poetry becomes a tool for enhancing national ideology through discussions between the ＜The Chinese Poetry Competition＞ and ＜Everlasting Classics＞ on stage and in the audience, and on various platforms during and after the broadcast. While praising the historicalness and value of classical poetry, it is necessary to be wary of awakening self-esteem and evoking a sense of homogeneity as a ‘cultural nation’ so that it doesn’t go in the direction of advocating cultural supremacy and exclusive patriotism.