중국 고전 시(詩) 감상 뉴미디어의 콘텐츠와 특징 고찰

Abstract

Poetry, which has had a profound influence on Chinese literature, culture, and the lives of the Chinese people for thousands of years, is being read and loved in new forms in modern Chinese society along with changes in the political, economic, and social environments. The recent emergence of new media for classical poetry appreciation has brought about profound changes in the dissemination and appreciation of poetry, which has historically played a significant role in Chinese cultural history. As narrative-centered literary forms are replaced by database logic, this has led to a paradigm shift in poetry appreciation, research, learning, and dissemination. With the digitization of poetry-related data, trends are observed toward increased convenience and mobility in the use of poetry content, multidimensionalization of appreciation methods through audio and video in addition to text, and increased interactivity among users. These phenomena and trends also cause problems such as small-range propagation, fragmentation of information, and shallow reading. From a user perspective, there are many advantages, such as being able to read poetry faster and in greater quantities than in the past, being able to access it anytime and anywhere, being able to enjoy poetry in a three-dimensional way, and being able to easily categorize the content. From a media perspective, the One Source Multi Use (OSMU) and transmedia utilization of classical poetry content has become easier. At a national level, poetry, the essence of Chinese culture, has become easier for the public to access and appreciate, contributing positively to sociocultural development, enhancing national pride, and elevating China’s international standing. As new media for classical poetry appreciation continues to evolve, playing a vital role in the dissemination and appreciation of classical poetry will require ongoing improvement efforts from new media operators, along with the interest and support of classical poetry enthusiasts, relevant organizations, and government authorities. Furthermore, external factors, such as advancements in communications technology and overall changes in Chinese society, will also influence future development.