언어적, 문화적 관점에서 살펴본 한국 드라마 제목의 터키어 번역 양상 및 특징

Abstract

This paper analyzes the Turkish translation of the titles of Korean dramas that aired on Turkish television by genre and broadcasting company. The huge popularity Korean dramas have gained in Turkey since 2005 has given rise to the development of the Korean wave in Turkey. In this regard, questions of how the titles of Korean dramas were translated into the Turkish language and what the effects and implications of these translations are should be explored in detail. This study further reveals the relationship between translation and culture by examining the Turkish translations of Korean drama titles. The broadcasting of Korean dramas on Turkish television gradually expanded from public television to commercial/private channels, from old channels to new broadcasting companies, and from Korean historical dramas to more recent, modern dramas in terms of genre and subject matter. This change may have significantly affected the methods and strategies used to translate the titles of these dramas into Turkish. The findings of this study suggest that the titles of Korean historical dramas aired on the TRT channel and Meltem/Mesaj channels were translated in a way that provided key information about the drama itself for viewers. The Turkish titles, however, were translated from the English titles of the Korean historical dramas, which resulted in viewers finding the translations strange, awkward, and unnatural. Later on, drama titles were translated in a way that better complied with and responded to Turkish culture and the general sentiment of Turkish people. These Turkish translations, which completely changed and were thus unrelated to the original Korean titles, were created for the target language custom and culture, namely, Turkish culture. The localized nature of the Turkish titles of Korean dramas aired on Kanal 7 channel in 2018 are a case in point. Such localization of translation implies that Turkish people have little knowledge and information about Korean language and culture. The example of Kanal 7 channel also shows us that commercial success and popularity are the most important considerations when it comes to screen translation such as that of TV dramas and films.