中国儿童图书的现状及特性

Abstract

It is based on the basic nation conditions of China and related policy. Building a culturally strong country and opening of the second child policy, The demand for Children’s publications are ever increasing. This study focuses on the development trend of China's children's book market in the past 10 years, aiming to study the status and characteristics of Chinese children's books. From the current situation of Chinese children's books, the results of this study are as follows: First, the children's book publishing field accounts for a large proportion of the Chinese publication market and also plays an important role in social change. Second, children's book publishing is not only a key driver in Chinese book publishing section.,but also the most important children's book publishing industry will have a strong prospects for future growth; third, but as more and more publishers joined, the competition for children's books becomes more intense, and there are also many problems (Such as the excessive introduction of overseas copyrights, the serious homogenization of content, and the single-selling books, etc.) these also put forward higher requirements for the development of the future children's book publishing industry. The most important thing is to develop readers-centered content. And develop relevant market policies. In addition, in the age of globalization, it is necessary to formulate a strategy for Chinese children's publishing to explore overseas markets, so that children's books will continue to make greater contributions to the Chinese book market.