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농촌 마을축제 실태 및 활성화 방안

Actual Condition and Vitalization Plan of Rural Village Festival

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참고문헌

키워드

주제분류농학

초록

This study is to find out vitalization plan of rural village festival through field survey and in-depth interview. Festival vitalization plans were suggested for each of four steps. The results are as follows: (1) preparing stage : disambiguation of supporting festival, adjustment of selecting times & improvement of selecting index in supporting festival, support of planning & managing ability, and systematization of festival consulting team. (2) planning stage : supporting differentiated festival program development, and public relations of rural village festival. (3) operating stage : flexible utilization of supporting budget and systematization of festival supporters operation. (4) ending stage : holding a workshop to share successful festival cases.

Abstract

This study is to find out vitalization plan of rural village festival through field survey and in-depth interview. Festival vitalization plans were suggested for each of four steps. The results are as follows: (1) preparing stage : disambiguation of supporting festival, adjustment of selecting times & improvement of selecting index in supporting festival, support of planning & managing ability, and systematization of festival consulting team. (2) planning stage : supporting differentiated festival program development, and public relations of rural village festival. (3) operating stage : flexible utilization of supporting budget and systematization of festival supporters operation. (4) ending stage : holding a workshop to share successful festival cases.

참고문헌 (20)

  1. Ahn, J., H., "Rural Tourism Village Building through Village Festival - Focusing on Ugly-looking Pumpkin Festival Visitors -", Journal of Culture &Tourism Research, 10(2), pp.127~140 (2008)
  2. 안덕초, "장소 자산을 활용한 농촌관광마을축제 계획에 관한 연구-춘천시 사북면 원평리를 중심으로-", 농촌관광연구, 17(1), pp.67~89 (2010), 한국농촌관광학회
  3. 최자운, "마을축제의 현황과 프로그램 발전방안 -이천 자채방아마을 한마당축제를 중심으로-", 농촌지도와 개발, 18(2), pp.239~262 (2011), 한국농촌지도학회
  4. 곽용환, "지역축제가 지역주민의 인식 및 삶의 질에 미치는 영향", 대한경영학회지, 25(8), pp.3127~3144 (2012), 대한경영학회
  5. 장양례, "농촌마을종합개발사업의 지역축제개최에 따른 방문객 만족, 행동의도, 축제개최효과에 관한 연구 -전남 구례군 방광권역을 중심으로-", 농촌관광연구, 16(4), pp.63~80 (2009), 한국농촌관광학회
  6. 주혜진, "축제참가객의 지역특산물 구매의향에 대한 근접효과 검증", 농촌관광연구, 17(1), pp.1~14 (2010), 한국농촌관광학회
  7. 김성현, "지역축제의 지역경제활성화 영향 분석", 한국행정학보, 39(4), pp.221~246 (2005), 한국행정학회
  8. 김태수, "농어촌 마을축제의 진단과 활성화 방안 -삼척지역의 사례를 중심으로-", 실천민속학 연구, 17, pp.53~88 (2011), 실천민속학회
  9. "KTO"[URL]
  10. Lee, S, "An Analysis of Purchasing Patterns of Local Agricultural Produces by Truncating the WTP - Focusing on Tourists in Cherry Salmon Festival -", Journal of Rural Tourism, 14(1), pp.183~196 (2007)
  11. "MAFRA. KRCC"[URL]
  12. 2010 year Rural Festival Evaluation Report, "MAFRA", ~ (2011)
  13. 2011 year Rural Festival Evaluation Report, "MAFRA", ~ (2012)
  14. 2012 year Rural Festival Evaluation Report, "MAFRA", ~ (2013)
  15. MAFRA, "2012 year National Festival Present Condition Data", ~ (2013)
  16. MAFRA, "Rural Festival Supporting Project Guideline", ~ (2014)
  17. Oh, S., "Village Festival as a Method of rural vitalization", Journal of Rural Tourism, 11(1), pp.141~154 (2004)
  18. Ryu, S., W., "Implications for the Revitalization of Local Festivals in Korea", Journal of Rural Tourism, 12(1), pp.73~95 (2005)
  19. 심규원, "농촌지역축제의 만족도가 지역경제활성화에 미치는 영향분석 - 아카시아 벌꿀 축제를 중심으로 -", 한국지역개발학회지, 21(4), pp.249~264 (2009), 한국지역개발학회
  20. 손선미, "농촌축제 방문객특성별 서비스품질 만족도의 차이 - 2009 논산딸기축제를 중심으로 -", 농촌관광연구, 17(3), pp.1~22 (2010), 한국농촌관광학회

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