디지털미디어 시대 출판콘텐츠 스토리텔링의 생산적 논의

Abstract

The objective of the present study was to explore the logical background and productive strategies of publishing contents storytelling and to apply the results to the publishing industry. In the logical background, the background and concept of cultural contents story telling, which is a higher concept, were examined, and the concept and characteristics of publishing contents storytelling were presented. Productive strategies were divided into development, conversion and dissemination strategies of publishing contents storytelling, and they were analyzed and discussed centering on cases and directions. The approach of productive strategies was analyzed in terms of development (strategies for developing the sources of publishing contents storytelling), conversion (strategies for the conversion of publishing contents storytelling), and dissemination (strategies for activating dissemination, OSMU, MSMU, UCC and storytelling groups). This study is the first attempt in this area that analyzed cases on publishing contents storytelling functioning as the source contents of the cultural industry, and suggested directions by applying the results. In particular, publishing contents should consider storytelling in which writers, storytellers, and genre specialists participate from the contents planning stage in order to secure the possibility of publishing contents as image and broadcasting contents.