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롯데 자이언츠 팀의 승률과 관중 관계 및 지역경제 파급효과 분석

A Study on the Relationship between Winning Rates and Spectator Number, and Estimating the Economic Impact of the Lotte Giant Team

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This paper investigates regional economic effects of the Lotte Giant Team using a multi-regional input-output(MRIO) model. Home game of The Busan-based Lotte Giant, as Pro Baseball game, is an ambitious project to develop Busan to be an advanced international and worldwide city. The result of this analysis shows that the efficiency of the home game is proved very high. The event could generate 110,870 million won of output, 48,905 million won of added value, and 2,359 persons of employment throughout the nation. In the South-east Area, the event could generate 76,020 million won of output, 32,953 million won of added value and 1,800 persons of employment. Focusing on Busan, the event could generate 62,622 million won of output, 27,266 million won of added value and 1,566 persons of employment. Thus, sports event can make a successful contribution to the economic development of a city. We expect that this study will be a helpful case for similar studies and at the same time a reference resource for analysis concerned. Especially it will help those who consider the sports event to be non-productive and consumptive correct their prejudices. It is desirable that estimation of the sports event be expanded to Performance Analysis from the industrial production growth.

Abstract

This paper investigates regional economic effects of the Lotte Giant Team using a multi-regional input-output(MRIO) model. Home game of The Busan-based Lotte Giant, as Pro Baseball game, is an ambitious project to develop Busan to be an advanced international and worldwide city. The result of this analysis shows that the efficiency of the home game is proved very high. The event could generate 110,870 million won of output, 48,905 million won of added value, and 2,359 persons of employment throughout the nation. In the South-east Area, the event could generate 76,020 million won of output, 32,953 million won of added value and 1,800 persons of employment. Focusing on Busan, the event could generate 62,622 million won of output, 27,266 million won of added value and 1,566 persons of employment. Thus, sports event can make a successful contribution to the economic development of a city. We expect that this study will be a helpful case for similar studies and at the same time a reference resource for analysis concerned. Especially it will help those who consider the sports event to be non-productive and consumptive correct their prejudices. It is desirable that estimation of the sports event be expanded to Performance Analysis from the industrial production growth.

참고문헌 (21)

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