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저비용 항공사 운용 및 특성에 대한 기존연구의 고찰과 연구과제

Survey on Researches for Operation and Characteristics of LCCs -Issues & Challenges-

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참고문헌

키워드

주제분류경영학

초록

국내외에서 LCC에 대한 사업운영과 특성에 대하여 많은 연구가 수행되어 왔다. 항공운송시장의 경쟁이 더욱 심화 될 것으로 예상되지만, LCC는 다양한 전략과 혁신적인 노력으로 지속적으로 성장할 것으로 추정되고 있다. 본 연구에서는 30년 이상 지속적으로 발전하고 있는 저비용항공사의 운영 및 특성에 대한 기존 연구를 유형별로 분석하여 향후 저비용 항공사의 발전을 위한 이슈와 연구 과제를 도출하고자 한다. 즉, LCC의 사업운영과 관련된 기존의 많은 연구를 유형화하여 분석하여 정리하였고, 이를 바탕으로 새로운 연구주제를 탐색하고 제안하고자 한다. 항공운송시장은 불확실성과 사회경제적 외부변수의 영향이 큰 시장이다. 따라서 불확실한 미래 항공운송시장에서 LCC가 지속적으로 성장하기 위해서는 다양한 전략 수단이 필요하고, 이를 위해 많은 연구활동이 뒷받침 되어야 한다. 본 연구가 국내외의 제한된 문헌연구을 기반으로 LCC 사업운영에 대한 연구유형을 분석하고 새로운 연구주제를 제안하지만, 본 연구가 LCC에 대한 더 많은 연구활동의 활성화에 기여할 수 있을 것으로 기대한다

Abstract

In this study, we are analyzing the trends and the future of the aviation market environment that can respond to the frequent changing challenges which have been in a continuous development and research related to low cost airlines(LCCs) from more than 30 years. Around the world including Korea, a lot of research has been carried out against the characteristics of LCC for business operations. Therefore, the purpose of this study is to share the results of ongoing research on the analysis performed by the LCC on operating issues, the existing research and the derive research issues for the future development of LCC. The result of the research can be challenging for the future development in the area of LCC which are; 1)the redesign of business model for new products, re-bundling and de-bundling of products, a long-haul flight planning, 2)revenue generating by new demand creating, affiliate product development and revenue management, 3)analyze of customer satisfaction, their preferences, values, purchasing behavior, service quality, and customer profiles that contain customer behavior characteristics, 4)airline alliances, transfer services, non-airline partnership and in the area of safety.

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