농업의 6차 산업화에 대한 소비자 인식 분석
Analysis on the Consumers’ Perception about the 6th Industrialization in Agricultural Sector
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Recently, Korean government has promoted the 6th of agricultural industrialization for the better farmers’ environment and economy. Even though many studies discussed about the 6th of agricultural industrialization in Korea, few papers tried to analyse the consumers’ perception about the 6th of agricultural industrialization. The purpose of this paper is to analyze the consumers’ perception about the overall 6th of agricultural industrialization and to find some implications for developing the government programs. This research conducts the survey and the econometric analysis with the multinomial logit model. The results show that consumers strongly support the 6th of agricultural industrialization and that consumers have the high intention of participating in the rural experience program. Especially, specific consumer groups, such as 30’s and 50’s, show different perception about the 6th of agricultural industrialization, and thus the specialized programs are required for each specific group.
Abstract
Recently, Korean government has promoted the 6th of agricultural industrialization for the better farmers’ environment and economy. Even though many studies discussed about the 6th of agricultural industrialization in Korea, few papers tried to analyse the consumers’ perception about the 6th of agricultural industrialization. The purpose of this paper is to analyze the consumers’ perception about the overall 6th of agricultural industrialization and to find some implications for developing the government programs. This research conducts the survey and the econometric analysis with the multinomial logit model. The results show that consumers strongly support the 6th of agricultural industrialization and that consumers have the high intention of participating in the rural experience program. Especially, specific consumer groups, such as 30’s and 50’s, show different perception about the 6th of agricultural industrialization, and thus the specialized programs are required for each specific group.
참고문헌 (13)
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- 식품산업과 농업의 연계성 제고 방안, "최지현", 한국농촌경제연구원, ~ (2007)
- Greene, W.H., "Econometric Analysis" (2003), Prentice Hall
- Hausman, Jerry A., "Specification Tests for the Multinomial Logit Model", Econometrica, 52(5), pp.1219~1240 (1984)