전남 친환경농업혁신 시범단지의체험의향 및 차별성 요인 분석

Abstract

In this paper, the factors influencing the differentiation of environment-friendly agricultural products from the intention of environment-friendly farming experience were analyzed through logit analysis. The main analysis results are summarized as follows. First, the contents to experience in environment-friendly agricultural innovation in Jeonnam province are environment-friendly agricultural product harvesting (33.8%), making food using environment-friendly agricultural products (24.1%) and environment-friendly ecological experience (20.1%). Second, significant variables affecting the intention to experience environment-friendly agriculture were analyzed as whether they were members of the consumer cooperative, whether they were children under the age of two, and whether they were children under the age of high school. In other words, it was analyzed that the more members of the consumer cooperative, the more families with children under the age of two, and the more families with student children, the more likely they are to participate in environment-friendly farming experiences. Third, significant variables that affect the recognition of the differentiation of environment-friendly agricultural products in Jeonnam province were found to be environment education and dual income. In other words, it is analyzed that consumers who receive environment education and dual-income families are more likely to recognize environment-friendly agricultural products in Jeonnam province differently than in other regions.