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항공산업에서 다시장접촉에 대한 경험적 연구의 현황과 과제

Multimarket Contact Research in Airline Industries:Current Status and Future Directions

정의교
한국항공경영학회 (Aviation Management Society Of Korea)|2014.04|한국항공경영학회지 (Journal of the Aviation Management Society of Korea)|제12권 제2호|pp. 67-88

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참고문헌

키워드

항공산업다시장접촉Multimarket ContactMutual Forbearance Hypothesis상호자제가설Airline Industries
주제분류경영학

초록

다시장접촉(multimarket contact)은 여러 시장에서 동일한 기업들이 서로 경쟁하는 상황을 가리킨다. 다시장접촉이 기존의 경제학적 흐름과 다른 점은 현재 경쟁하고 있는 시장에서의 행동이 현재 시장의수요나 공급 혹은 경쟁기업의 상호의존적 특성에 의해서 뿐만 아니라, 현재 시장 이외의 다른 시장에서의 다시장접촉에 의한 영향을 고려한다는데 있다. 특히, 상호자제가설을 근거로 하여 많은 연구가이루어졌다. 이중 다시장접촉에 대한 경험적 연구가 가장 많이 이루어진 산업이 바로 항공산업이다. 본 연구는 최근까지 항공산업의 데이터를 이용한 경험연구의 현황을 총정리하며, 이를 바탕으로 향후연구 방향에 대한 시사점을 얻고자 한다. 특히, 미국 국내시장, 중국 국내시장, 태평양 노선 등에 대한경험연구를 그 대상으로 한다.

Abstract

Multimarket contact refers to the situation where firms compete with the same set ofcompetitors in multiple markets. Unlike traditional economics approach that emphasizes the focalmarket characteristics such as demand, supply, and the structure of competition in explaining thefirms’ behaviors, multimarket contact argument suggests that we need to incorporate how theseincumbent firms compete with one another in the non-focal markets. Related to multimarketcontact argument, the so-called mutual forbearance hypothesis was tested in various empiricalsettings. Among these, airline industries have received the most attention. Thus, we examine thecurrent status of empirical findings tested on data from airline industries and discuss majortheoretical or empirical issues related to multimarket contact. We spcifically focus on the U.S. domestic airline industries, Chinese domestic airline industries, among others.

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