다양성영화 상영 공간 특성 연구 - 멀티플렉스 극장 사례를 중심으로

Abstract

Film industry, which is an important part of cultural content industries has been crucial with annually increasing number of the audiences. The number of audiences was over 190 million in 2012 and the year-end profit hit the highest since 2002 up to 13%. In contrast with the growth of film industry, ‘Diversity Film’ such as art films, independent films, documentary films is overlooked as a consequence of comparably small amount of profit. Ignorance of diversity in the film industry, however, may uniform the film industry itself and trigger to threat to cultural diversity. ‘Diversity Film’ has been issued since 2002. Korean Film Council began to name various genres of films such as art films, independent films and documentary films excluding the commercial films in one word as ‘Diversity Film’ to show cultural diversity and uniformity since 2007. There are few theaters to perform the diversity films in Seoul, Incheon and some other areas, but some people who are specially interested in are the audiences. In other words, accessibility and the awareness is not as good as other commercial films. In this situation, two big multiplex theaters guarantee the diversity film screening by running a specialized theater. For example, CJ CGV runs ‘Movie Collage’ and Lotte Cinema owns ‘Arte.’ Screening the diversity films in those big multiplex theaters has huge advantages to increases audiences’ interest into the diversity films, and the audiences approach it comfortably. Thus, screening the diversity films in the multiplex theaters above has significant meaning for the Korean movies. This article is to examine how the diversity films appear in multiplex and what the characteristics are by questionnaire-survey and researching on multiplex theaters’ diversity film screening case-analysis, and to anticipate development in the Korean Film Industry.