New Product Development: Effects of Slack, Performance Feedback and Competition
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The purpose of this study is to examine the effects of slack, performance feedback and competitive pressure on the search behavior of firms to develop new products. Organizational learning literature has discussed slack search and problemistic search as the two main mechanisms of search behavior. Consistent with existing findings, I suggest that slack has positive effect on product innovation. However, regarding problemistic search, this study differentiates from the previous studies by incorporating the middle-status conformity theory to argue that the performance relative to aspiration level has a U-shaped relationship with innovation. This study also examined one more dimension that may influence the search behavior of firms, which is the industry competition. I argue that competition can either encourage or discourage innovation depending on the degree of competition, and suggest an inverted-U-shaped relationship between the degree of competition and innovation. For empirical analysis, this study used a publicly available survey data on 393 Korean manufacturing firms. The contribution of this study is that it in part reconfirm the existing findings on slack, and in part refute and extend existing findings by revealing the non-monotonous effects of performance feedback and industry competition on innovation.
Abstract
The purpose of this study is to examine the effects of slack, performance feedback and competitive pressure on the search behavior of firms to develop new products. Organizational learning literature has discussed slack search and problemistic search as the two main mechanisms of search behavior. Consistent with existing findings, I suggest that slack has positive effect on product innovation. However, regarding problemistic search, this study differentiates from the previous studies by incorporating the middle-status conformity theory to argue that the performance relative to aspiration level has a U-shaped relationship with innovation. This study also examined one more dimension that may influence the search behavior of firms, which is the industry competition. I argue that competition can either encourage or discourage innovation depending on the degree of competition, and suggest an inverted-U-shaped relationship between the degree of competition and innovation. For empirical analysis, this study used a publicly available survey data on 393 Korean manufacturing firms. The contribution of this study is that it in part reconfirm the existing findings on slack, and in part refute and extend existing findings by revealing the non-monotonous effects of performance feedback and industry competition on innovation.
참고문헌 (46)
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