본문 바로가기
KERD
논문KCI 등재

AmorePacific Corporation: Innisfree in the Chinese Market

이승주|이소희|최승호|유수민|권연아|안수전|방소의|공신영
경영연구소 (Management Research Center)|2022.06|신산업경영저널 (Journal of New Industry and Business)|제40권 제1호|pp. 73-96|DOI 10.30753/emr.2022.40.1.004

1

조회

0

다운로드

1

인용

0

참고문헌

키워드

화장품 산업Dynamic CapabilitiesEnvironment Change동적 역량AmorePacific아모레퍼시픽이니스프리Cosmetic Industry환경 변화Innisfree
주제분류경영학

초록

Dynamic Capability is the ability of a company to integrate and build internal and external capabilities in an unpredictably rapidly changing business environment. It is a significant source of sustainability, enabling a firm’s continuous survival and helping achieve better performance in a dynamic environment. This study analyzed the actual case in the representative Korean Cosmetic company - AmorePacific. AmorePacific’s tremendous sales are dependent on China, but recently they failed to sustain their competitive advantage in China and faced sluggish on its sales. Among AmorePacific’s cosmetic brands, our study focuses on Innisfree, which failed to follow up on rapid changes in the Chinese cosmetic market and faced striking damage. At the same time, our study suggests emphasizing the need for Innisfree to adapt more effectively to the dynamic business environment in China and emphasizes the importance of Dynamic Capability as a strategy.

Abstract

Dynamic Capability is the ability of a company to integrate and build internal and external capabilities in an unpredictably rapidly changing business environment. It is a significant source of sustainability, enabling a firm’s continuous survival and helping achieve better performance in a dynamic environment. This study analyzed the actual case in the representative Korean Cosmetic company - AmorePacific. AmorePacific’s tremendous sales are dependent on China, but recently they failed to sustain their competitive advantage in China and faced sluggish on its sales. Among AmorePacific’s cosmetic brands, our study focuses on Innisfree, which failed to follow up on rapid changes in the Chinese cosmetic market and faced striking damage. At the same time, our study suggests emphasizing the need for Innisfree to adapt more effectively to the dynamic business environment in China and emphasizes the importance of Dynamic Capability as a strategy.

참고문헌 (79)

  1. Barney, J., "The resource-based view of the firm: Ten years after 1991", Journal of management, 27(6), pp.625~641 (2001)
  2. "中国护肤、彩妆知名品牌，来自喜马拉雅的自然主义品牌!_自然堂(CHANDO)官网" (2022)[URL]
  3. Christensen, C., "The innovator’s solution: Creating and sustaining successful growth" (2013), Harvard Business Review Press
  4. Dierickx, I., "Asset stock accumulation and sustainability of competitive advantage", Management science, 35(12), pp.1504~1511 (1989)
  5. Eisenhardt, K. M., "Building theories from case study research", Academy of management review, 14(4), pp.532~550 (1989)
  6. Eisenhardt, K. M., "Dynamic capabilities: what are they?", Strategic management journal, 21(10‐11), pp.1105~1121 (2000)
  7. Goldman, S. L., "Agile competitors andvirtual organizations:Strategies for enriching the customer" (1995), VanNostrand Reinhold
  8. Grant, R. M., "The Resource-based Theory of Competitive Advantage : Implications for Strategy Formulation", California Management Review, 33(3), pp.114~135 (1991)
  9. Hitt, M. A., "Direct and moderating effects of human capital on strategy and performance in professional service firms : A resource-based perspective", Academy of Management journal, 44(1), pp.13~28 (2001)
  10. Hsu, L. C., "Clarifying the effect of intellectual capital on performance : the mediating role of dynamic capabilityCapability", British journal of management, 23(2), pp.179~205 (2012)
  11. "伽蓝集团_科技美妆_国货化妆品品牌_中国上海护肤品研发企业" (2022)[URL]
  12. "k-beauty 선두 주자 ‘아모레퍼시픽’" (2019)[URL]
  13. "How shiseido cornered China's skincare market" (2021)[URL]
  14. Leonard‐Barton, D., "Core capabilities and core rigidities: A paradox in managing new product development", Strategic management journal, 13(S1), pp.111~125 (1992)
  15. Lu, V. Q., "Asian Cosmetics in Global Market: A Comparative Study of Internationalization of Japanese, Korean, and Chinese Companies", Doctor, pp.2020
  16. Makadok, R., "Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation", Strategic management journal, 22(5), pp.387~401 (2001)
  17. Makadok, R., "The interaction effect of rivalry restraint and competitive advantage on profit: Why the whole is less than the sum of the parts", Management science, 56(2), pp.356~372 (2010)
  18. March, J. G., "Organizations" (1993), John wiley & sons
  19. "How does pechoin retain its #1 position in China's skincare market?" (2022)[URL]
  20. Nelson, R. R., "An evolutionary theory of economic change" (1985), Harvard university press
  21. Overby, E., "Enterprise agility and the enabling role of information technology", European Journal of Information Systems, 15(2), pp.120~131 (2006)
  22. "新版首页" (2022)[URL]
  23. Suarez, F. F., "Dominant designs and the survival of firms", Strategic management journal, 16(6), pp.415~430 (1995)
  24. Tallon, P. P., "Inside the adaptive enterprise : an information technology capabilities perspective on business process agility", Information technology and management, 9(1), pp.21~36 (2008)
  25. Teece, D. J., "Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance", Strategic management journal, 28(13), pp.1319~1350 (2007)
  26. Teece, D. J., "Strategy, Innovation and the Theory of the Firm" (2012), Books
  27. Teece, D. J., "The foundations of enterprise performance : Dynamic and ordinary capabilities in an(economic)theory of firms", Academy of management perspectives, 28(4), pp.328~352 (2014)
  28. Teece, D. J., "Dynamic capabilities and strategic management", Strategic management journal, 18(7), pp.509~533 (1997)
  29. Uhlenbruck, K., "Organizational transformation in transition economies : resource‐based and organizational learning perspectives", Journal of Management Studies, 40(2), pp.257~282 (2003)
  30. Wu, L. Y., "Resources, dynamic capabilities and performance in a dynamic environment : Perceptions in Taiwanese IT enterprises", Information & Management, 43(4), pp.447~454 (2006)
  31. Yin, R. K., "The case study as a serious research strategy", Knowledge, 3(1), pp.97~114 (1981)
  32. Yin, Robert K., "Case study research: design and methods", ~ (1984)
  33. "2020 results - shiseido" (2021)[URL]
  34. Zain, M., "The relationship between information technology acceptance and organizational agility in Malaysia", Information &management, 42(6), pp.829~839 (2005)
  35. Zhan, W., "Performance implications of capability exploitation and upgrading in international joint ventures", Management International Review, 48(2), pp.227~253 (2008)
  36. Zollo, M., "Deliberate learning and the evolution of dynamic capabilities", Organization science, 13(3), pp.339~351 (2002)
  37. "세계 화장품 기업 상위 1위는 ‘로레알’, 아모레퍼시픽은 7위에 올라" (2017)[URL]
  38. "5년간 방판 매출액 아모레퍼시픽 7%↓, LG생활건강 71%↑" (2019)[URL]
  39. "로레알, 중국 왕훙들과 논란 끝 할인쿠폰 발급" (2021)[URL]
  40. "코로나 시대에 아모레퍼시픽이 오프라인 매장 연 까닭" (2021)[URL]
  41. "국별 주요산업 - kotra 해외시장뉴스 상품·산업: 국별주요산업. 2021년 중국 화장품산업정보" (2021), 김성애[URL]
  42. "다이공 싹쓸이 독 됐다...중국서 안 보이는 한국화장품" (2019)[URL]
  43. "그렇게 공들였건만...中서 브레이크 걸린 시세이도" (2021)[URL]
  44. "아모레퍼시픽, 3Q 부진한 실적에도...‘설화수’의 힘-NH" (2021)[URL]
  45. "설화수 한방과학 연구센터, ‘뷰티 인삼’ 새 장 열다" (2021)[URL]
  46. 김아영, "불확실한 환경에서 미디어 기업의 전략 변화와 동적역량", 경영교육연구, 35(6), pp.419~442 (2020), 한국경영교육학회[DOI]
  47. "中 실적 두 자릿수 하락한 아모레퍼시픽...내년에도 이니스프리 '매장 구조조정' 이어진다" (2021)[URL]
  48. 류환리, "중국 화장품 브랜드의 중국 내수시장 점유확대 전략", 석사, pp.2019
  49. "NH투자증권 “내년 아모레퍼시픽 실적 회생”" (2020)[URL]
  50. "한달새 24% 빠진 아모레퍼시픽...‘시총 10조 클럽’도 위태" (2021)[URL]
  51. "아모레퍼시픽(090430)" (2020)[URL]
  52. "‘설화수’의 아버지는 ‘메로디 크림’" (2015)[URL]
  53. 박윤미, "코로나19(COVID-19) 발생 이전•이후의 여성 화장 관심도 및 화장품 사용실태 변화 분석", 아시안뷰티화장품학술지, 19(1), pp.129~138 (2021), 한국피부과학연구원[DOI]
  54. "중국발 먹구름 낀 K뷰티... “시장 다각화 성과 내려면 시간 필요”" (2021)[URL]
  55. 배순철, "동적역량과 기업성과에 대한 운영역량의 매개효과 분석", 한국경영과학회지, 41(4), pp.15~32 (2016), 한국경영과학회[DOI]
  56. 백병주, "시장 선도 기업의 동태적 역량에 대한 탐색적 연구: 연구 프레임워크 구축", 한국산학기술학회논문지, 16(12), pp.8262~8273 (2015), 한국산학기술학회[DOI]
  57. "‘뷰티업계 1위’ 탈환 시급한 아모레퍼시픽, 발목 잡는 ‘이니스프리’" (2021)[URL]
  58. "설화수 브랜드 빌리프 - 브랜드 빌리프: 설화수 한국" (2022)[URL]
  59. "5년 내리막길 아모레퍼시픽, 악몽 끝났다" (2021)[URL]
  60. "로레알, 1분기 실적 반등...코로나19 회복세 완연" (2021)[URL]
  61. "중국 덕본 로레알..“위기에도 점유율 확대”" (2021)[URL]
  62. "잘 나가던 K-뷰티가 어쩌다…中쇼핑몰 명당에 놓여도 안 산다" (2021)[URL]
  63. "매출 4년만에 반토막…C-뷰티에 밀린 이니스프리, ‘아픈 손가락’ 됐다" (2021)[URL]
  64. "“무서운 C-뷰티 굴기” 중화권서 추락하는 K-뷰티" (2021)[URL]
  65. "아모레 3세 서민정, ‘1조 매출’ 그녀의 이니스프리에 무슨 일···" (2021)[URL]
  66. 위쉐, "한국화장품의 중국 진출 전략 연구", 석사, pp.2016
  67. "2020년 코로나19 위기를 기회로 : 중국 면세산업 ‘돌아보기’ ②" (2021)[URL]
  68. "아모레퍼시픽 실적과 승계, 모두 중국에 발목 잡혔다" (2019)[URL]
  69. "“한국 화장품, 중국 소비자 변화 못 읽어”…5년 만에 점유율 20%↓" (2022)[URL]
  70. "명확한 타깃, 심플한 포트폴리오... 중저가 폭풍에도 브랜드 재생에 성공하다" (2014)[URL]
  71. "탄탄한 포트폴리오+진정성 있는 스토리, ‘Beauty & Health’ 집중해 中시장 잡다" (2015)[URL]
  72. "‘다시 뜨는 화장품株’ 라이벌 LG생건·아모레 빛날까" (2019)[URL]
  73. "화장품 업계 대세로 떠오른 ‘더마코스메틱’..경쟁 불붙나" (2021)[URL]
  74. "About innisfree - 이니스프리 about Us" (2022)[URL]
  75. "아모레퍼시픽, 호황기에 그린 청사진...미완의 성공" (2019)[URL]
  76. "C-뷰티 유망주 ‘민감 피부용 스킨케어&색조’" (2021)[URL]
  77. "“한한령보다 더 큰 문제” ... 흔들리는 아모레퍼시픽의 꿈" (2017)[URL]
  78. 최진아, "글로벌 산업에서의 후발기업의 동적 능력 개발-화장품 산업을 중심으로", 한국전략경영학회 학술대회발표논문집, pp.152~179 (2003)
  79. 황상돈, "동적역량이 기술혁신성과에 미치는 영향 : 융합역량의 매개효과를 중심으로", 인터넷전자상거래연구, 16(3), pp.85~103 (2016), 한국인터넷전자상거래학회

관련 논문AI추천

Global Brand Portfolio Strategy of AmorePacific Corporation송유, 박영렬, 엄효진한국경영사학회 · 경영사연구2020 · 제35권 제1호The Impact of Strong Internal Resource on Organic Cosmetic Company’s Growth : Case of Pinkwonder박현준, Kim, Kyungmi한국산업경영학회 · 경영연구2018 · 제33권 제2호Global Strategy of SulwhasooHan, Sangman, Kim, So Young, Pae, Jae H.한국마케팅학회 · 아시아마케팅저널2007 · 제2권 제1호How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?김미예, 김정구, 전미나, 한정수, Joshua Y. Kim한국마케팅학회 · 아시아마케팅저널2013 · 제14권 제4호The Transition from ODM to OBM: The Case of Cosmax권연아, 김선희, 유정은, 이승주, 최승호, Pu-Jing경영연구소 · 신산업경영저널2023 · 제41권 제1호The Growth and Change of Korean Cosmetics Market in Distribution Structure송상연, Myung Soo Kang, Sang-Hyeon YOON한국유통과학회 · 유통과학연구2020 · 제18권 제1호

이 간행물의 다른 논문 (3건)

Abbott Laboratories’ Challenge최승호, 권연아pp. 3-22임파워링 리더십이 지식공유와 혁신과업행동에 미치는 영향 : 역할 명확성의 조절효과를 중심으로이금선, 김문중pp. 23-51The Effect of Cost Stickiness on Future Stock Price Crash Risk: Focused on the Role of Information Opacity나종길, 신희정pp. 53-72
원문 보기