영화 포스터 이미지의 서사성－영화 <인생은 아름다워> 사례분석－
Narrative of Movie Poster Image - Case Study from Structure Analysis of <Life is Beautiful> -
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
<Life is Beautiful> is a film that widened the way of reviving the holocaust time period with the theme of family love. With the analysis of the narrative of the film, this paper examines how the movie poster represents the narrative elements the film as an image. The narrative of <Life is Beautiful> is divided into two parts and the poster itself consists both parts of connoted narrative as well. In order to analyze the image of the poster, it was essential to focus on the film’s structure analysis. As a result, the film takes place with repetitive emergence of the relationship between narrative elements. As one complete image, this movie’s poster is created with the repetitive narrative elements rather than as a still-cut image from the film. From the marketing perspective of the film, the modes of expression of the movie poster image acts as an important factor in movie’s performance and it contributes to industrial development of the movie worldwide along with the study of the visual culture.
Abstract
<Life is Beautiful> is a film that widened the way of reviving the holocaust time period with the theme of family love. With the analysis of the narrative of the film, this paper examines how the movie poster represents the narrative elements the film as an image. The narrative of <Life is Beautiful> is divided into two parts and the poster itself consists both parts of connoted narrative as well. In order to analyze the image of the poster, it was essential to focus on the film’s structure analysis. As a result, the film takes place with repetitive emergence of the relationship between narrative elements. As one complete image, this movie’s poster is created with the repetitive narrative elements rather than as a still-cut image from the film. From the marketing perspective of the film, the modes of expression of the movie poster image acts as an important factor in movie’s performance and it contributes to industrial development of the movie worldwide along with the study of the visual culture.
참고문헌 (23)
- 그레엄 터너, "대중영화의 이해" (2006), 한나래
- 로버트 스템, "어휘로 풀어보는 영상기호학" (2003), 시각과 언어
- 롤랑 바르트, "사진론" (1994), 현대미학사
- 마리타 스트러큰, "영상문화의 이해" (2006), 커뮤니케이션북
- 김은영, "박스오피스: 영화 경제와 시장 지배의 논리", 영화연구, (30), pp.58~79 (2006), 한국영화학회
- 민명선, "영화포스터에 나타난 조형요소별 디자인에 관한 연구", 석사, pp.2000
- 백선기, "영화 그 기호학적 해석의 즐거움 2" (2010), 커뮤니케이션북스
- 스티븐 코너, "포스트모던 문화" (1993), 한신문화사
- 심재명, "심자매의 충무로 이야기－영화와 관객이 처음 만나는 포스터. 조선일보", ~ (2006)
- 안은주, "인터랙티브 내러티브 형식의 차원과 효과와의 관계에 관한 연구", 석사
- 윤현진, "대중 시각 이미지의 두 가지 시선 - 1950년대와 1990년대 영화 포스터의 생산과 소비", 한국근현대미술사학(구 한국근대미술사학), 10, pp.247~271 (2002), 한국근현대미술사학회(구 한국근대미술사학회)
- 앤드류 에드거, "문화이론사전", 한나래
- 이상길, "한국에서 영화장르의 문화적 정당화 과정에 관한 연구: 영화 저널리즘의 역할을 중심으로", 한국언론학회 가을 학술대회 (2004)
- 이지행, "영화 내러티브에서의 시간성 표현 -영화 <사랑니>를 중심으로", 한국콘텐츠학회 논문지, 7(8), pp.125~133 (2007), 한국콘텐츠학회
- 전평국, "지구화속에서 기로에 선 한국 영화의 정체성", 영화연구, (20)
- 황유선, "영화 소비에 영향을 미치는 요인은 무엇인가?－중이용자와 일반 이용자의 차이를 중심으로", ~
- 장프랑수와 리오타르, "포스트모던의 조건" (1992), 민음사
- 존 A 워커, "비주얼컬쳐" (2004), 루비박스
- S. 채트먼, "이야기와 담론" (2003), 푸른사상
- Bartes Roland, "Image Music Text Introduction to the Structural Analysis of Narratives" (1977), Noonday
- Marta Strurken, "Practices of Looking, An Introduction to Visual Culture" (2001), Oxford University Press