영화제 포스터의 시각적 다원성 분석 연구-국내 3대 국제영화제 포스터를 중심으로-

Abstract

This study aims to identify the trend of visual expression patterns as well as the net function and status of poster design as a visual communication medium through the analysis of pluralistic representation types of international film festival posters. First, the research method reviewed the concept and characteristics classification of the festival and the status of the festival posters through a literature study was conducted a review of the concept and characteristics of the festival. Second, a prior study based on the above theoretical background established an analysis framework to verify the design images of 70 posters of the three major international film festivals in Korea. Third, the visual representation patterns of design images applied to posters were analyzed and their flow was identified based on the established analytical framework. As a result, first, the composition of photographs, typography, etc. in a complex manner based on illustration images of color colors in general is notable. Second, there were many works that emphasized the visual differentiation of images and layouts by utilizing computer programs, and each film festival had a distinct tendency to emphasize each personality and characteristics. It is hoped that this study will contribute to the development of poster design for the festival in the future, as well as be used as a basic material for establishing expression strategies for other festival posters.