오브제 중심의 리디자인 영화 포스터 제작 - 기호학적 분석을 통한 사진적 표현을 중심으로 -
Production of a re-designed movie poster focused on an objet - Focusing on photographic visualization through semiotic analysis -
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초록
Movie poster, which have been a part of the history of film, play a significant role in advertising movies. In recent times, movie posters have also become a collectible objects and media provokes collectors to bring them back to the theater again, especially ever since the Covid-19 pandemic broke. Given this, it is increasingly important that the re-released and special format movie posters need to have a more appealing image to arouse the desire of collectors and even those interested in the movie. In this article, newly released and re-released movie posters a type of commercial -advertising photography are first analyzed based on semiotics theory to understand what features are important in making movie posters that can evoke the desire to collect. Based on the analysis, it is concluded that using an objet is an effective way to convey the content of movie and create a more tempting image. Therefore, a sample image of re-released movie poster that uses an objet is produced based on the analysis.
Abstract
Movie poster, which have been a part of the history of film, play a significant role in advertising movies. In recent times, movie posters have also become a collectible objects and media provokes collectors to bring them back to the theater again, especially ever since the Covid-19 pandemic broke. Given this, it is increasingly important that the re-released and special format movie posters need to have a more appealing image to arouse the desire of collectors and even those interested in the movie. In this article, newly released and re-released movie posters a type of commercial -advertising photography are first analyzed based on semiotics theory to understand what features are important in making movie posters that can evoke the desire to collect. Based on the analysis, it is concluded that using an objet is an effective way to convey the content of movie and create a more tempting image. Therefore, a sample image of re-released movie poster that uses an objet is produced based on the analysis.
참고문헌 (6)
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- 전동열, "기호학" (2005), 연세대학교출판부
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- 황지영, "시대적 흐름에 따른 한국영화포스터 디자인의 표현에 관한 연구 : 1950~2001.4까지의 포스터를 중심으로", 석사, 시각디자인, pp.2001
- 마르틴 졸리, "이미지와 기호 - 고정이미지에 대한 기호학적 연구" (2004), 동문선
- 호예, "영화포스터에 대한 기호학적 연구 - 재난 영상을 중심으로 -", 일러스트레이션 포럼, 12(29), pp.85~94 (2011), 한국일러스트레이션학회