기자의 뉴스가치 인식에 있어서 ‘시각적 흥미’에 대한 조사연구

Abstract

This paper focused on the analysis of journalist's news value perception about visual attraction. Two research questions are asked. The first is what is the characteristic of journalist's news value perception about visual attraction? The second question is does the news value perception about visual attraction have any relationship with the journalist's perception of the orientation of belonged media company and their own socio demographic variables. The survey data of the Korea Federation of the Press Unions in 2002 have been used for this analysis. It has been selected 281 newspaper journalists or broadcasting journalists in the original 600 cases include all the member of media companies. The findings of the research can be summarized as following: First, the perception about visual attraction is one of the major factors on the news value perception not only in broadcasting journalist but also in newspaper journalist. Young journalist or newspaper journalist have more attention to news value perception about visual attraction compare to old journalist or broadcasting journalist. Second, the perception of the company's orientation for commercialization is positively correlated with the news value perception about visual attraction. The perception of the company's orientation for the social responsibility is negatively correlated with the news value perception about visual attraction.