컴팩트 디지털 카메라의 부가기능에 대한 ANP 분석

Abstract

Because of the incredible growth of digital camera market, the digital camera market has increasingly departmentalized. DSLR(Digital Single-Lens Reflex), which usually use in professional photographers, compete in the detailed impression of color, high-resolution, while compact camera, which usually use in the public, majorly compete in slim size and high-resolution up to 10.0 megapixel. However, the war of high-resolution and slim size has become meaningless, as technical development. Most compact cameras already offer over 10.0 megapixel resolution and slim size. Therefore, recently main competition points of camera manufacturers are not only high-resolution and slim size but also added function which can help facilitate customer to take a picture. But there is not enough research that customer’s prefer function, and the deference of the men and women’s taste for that preference function. According to in this research, I will make a study of which added function have preferred by customer, and difference of preference function between men and women. To check the relatively preference comparison, I will do the preference research. Especially, I will use ANP(Analytic Network Process) method which can possibly check of qualitative and quantitative analysis to check the preference comparison.