복화운송 플렛폼 사용의사 결정요인 분석에 대한 연구
A Study on the Decision-Making Factors of Street Turn Platform
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초록
IT기술 진보로 인하여 국내 복화운송(Street Turn) 시스템도 많은 발전을 거듭하고 있지만 복화운송 물량의 증가로 귀결되지 않고 있다. 이러한 측면에서 본 연구는 기존 복화운송 시스템을 사용하고 있는 사용자 입장에서 시스템을 이용하게 하는 의사결정 요인을 제시하는데 연구의 목적이 있다. 퍼지계층분석(Fuzzy-AHP)을 이용하여 국내 복화운송을 사용한 경험이 있거나 해운기업에 종사하고 있는 경력자를 대상으로 분석을 실시하였다. 총 5개의 대요인과 17개 세부 요인을 추출하였으며, 연구결과 대요인으로 적시성 요인이 가장 중요한 요인이며 그중 정보제공 시기(0.207)가 가장 중요한 요인으로 선정되었으며, 다음으로 플렛폼 이용 프로세스(0.079), 참여 화주의 수(0.074)가 뒤를 이었다.
Abstract
The Street Turn system in South Korea has been developing continuously with the advancement of information technology; however, this has not lead to an increase of the Street Turn transportation volume. As a result, this study presents the decision-making factors for using the system from the standpoint of users of the existing Street Turn transportation system. The people who have used domestic Street Turn transportation services or who are working in a shipping company were analyzed using Fuzzy-AHP. A total of five major factors and 17 detailed factors were derived from this analysis. As a result, timeliness was selected as the most important major factor, and in particular, the information provision time (0.207) was selected as the most important factor, followed by platform use process (0.079), and number of participating shippers (0.074).
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