‘친디아(Chindia)’ 시장 진출 국내기업 현지자회사의 시장지향성과 현지화 및 성과에 관한 연구

키워드

참고문헌 (77)

1. 강태구, "한국제조기업의 대중국 투자지분에 따른 성과결정 요인의 실증분석", 국제경영연구, 16(1), pp.83~107 (2005), 한국국제경영학회
2. 권영철, "시장지향성이 성과에 미치는 영향: 수출기업의 경우", 마케팅연구, 11(1), pp.35~48 (2006)
3. 김기현, "우리나라 중소기업의 대중국 직접투자 경영성과에 미치는 영향", 경영연구, 15(2), pp.207~227 (2000)
4. 김봉관, "호텔기업의 문화, 시장지향성, 성과에 관한 구조모형", 소비문화연구, 5(3), pp.1~23 (2002), 한국소비문화학회
5. 김용규, "중국과 북미시장에 진출한 한국기업의 시장 지향성과 성과에 관한 비교연구", 경영학연구, 33(4), pp.959~983 (2004), 한국경영학회
6. 김진호, "경영학 연구에서의 구조방정식 모형의 적용", 문헌 연구와 비판, ~ (2007)
7. 권종욱, "한국종업원의 개인-집단주의 구조분석과 조직성과", 국제통상연구, 7(1), pp.1~24 (2002), 한국국제통상학회
8. 백권호, "중국진출 한국기업의 경영 현지화에 관한 연구", 대외경제정책연구원, ~ (2002)
9. 성용모, "중국자회사 현지화 전략과 투자성과결정요인 비교연구:한국, 일본, 대만계 기업 자회사를 중심으로", 경영학연구, 36(2), pp.443~478 (2007), 한국경영학회
10. 신만수, "해외 자회사의 경영 현지화와 성과의 관계, 노동인력의 세계화", 추계학술대회 (1997), 고려대학교 노동문제연구소․미래인력연구센터
11. 안종석, "중국 진출 한국기업의 경영현지화, 어떻게 할 것인가", 국제경영리뷰, 10(2), pp.213~243 (2006), 한국국제경영관리학회
12. 예종석, "시장지향성이 사업성과에 미치는 영향", 마케팅연구, 11(2), pp.1~21 (1996)
13. 이동기, "한국기업의 중국자회사의 성과 결정요인 연구", 무역학회지, 28(3), pp.111~129 (2003), 한국무역학회
14. 이광철, "동남아진출 한국기업의 현지화 전략", 동남아시아연구, 통권 : 13, pp.217~254 (1994)
15. 이용기, "시장지향성: 선행요인, 매개요인, 그리고 성과간의 인과관계", 마케팅연구, 11(2), pp.161~181 (1996)
16. 이장로, "우리나라 기업의 대중국 직접투자 실태 및 현지경영전략", 무역학회지, 20(1), pp.295~324 (1995)
17. 이장호, "Determinants of performance of foreign subsidiaries of korean multi-national corporations,국제경영연구,제11권 1호", 국제경영연구, 11(1), pp.137~168 (2000)
18. 이형택, "시장지향성 조직학습 및 기업성과: 시장 감지능력과 반응능력의 매개적 역할", 박사, pp.2005
19. 장혜지, "해외직접투자의 성과요인에 관한 연구 -중국 진출 한국기업을 중심으로-", 국제경영연구, 16(3), pp.27~64 (2005), 한국국제경영학회
20. 전인수, "시장지향성이 사업성과에 미치는 영향에 관한 연구", 마케팅연구, 9(1), pp.75~91 (1994)
21. 지만수, "중국진출 한국기업의 경영실태와 시사점", 대외경제정책연구원, ~ (2004)
22. 한충민, "중국 진출 한국 기업의 직접투자 성과", 국제경영연구, 11(2), pp.375~395 (2000)
23. 홍덕표, "글로벌 기업 내에서의 지식 확산-혁신 노하우 자회사 이전을 중심으로", 한국국제경영학회 하계학술발표대회, pp.281~301 (2004)
24. 황경연, "벤처기업의 환경, 시장지향성 및 성과간의 관계에 관한 연구", 벤처경영연구, 8(1), pp.89~116 (2005), 한국중소기업학회
25. 허용도, "해외직접투자 기업의 진입전략 선택과 성과에 관한 연구", 국제경영연구, 9(1), pp.155~181 (1998)
26. Akyol, A, "An investigation of export performance variations related to corporate export market orientation", European Business Review, 15(1), pp.5~19 (2003)
27. Andersson, U, "Subsidiary performance in multinational corporations: the importance of technology embeddedness", Inter- national Business Review, 10(1), pp.3~23 (2001)
28. Arino, A, "Partner selection and trust building in Western European-Russian jointventures: A Western perspective", International Studies of Management and Organization, 27(1), pp.19~37 (1997)
29. Bagozzi, R. R, "On the Evaluation of Structural Equation Models", Journal of the Academy of Marketing Science, 통권 : 16, pp.74~79 (1988)
30. Baker, W.E, "Market Orientation, Learning Orientation, and Product Innovation", Journal of Market Focused Management, 통권 : 5, pp.5~23 (2002)
31. Bartlett, C.A, "Managing Across Borders-The Transactional Solution", Harvard Business School Press, ~ (1989)
32. Belderbos, R, "On the growth of foreign affiliates: multinational plant network, joint ventures, and flexibility", Journal of International Business Studies, 38(7), pp.1095~1112 (2007)
33. Birkinshaw, J, "Building firm-specific advantages in multinational corporations: The role of subsidiary initiative", Strategic management Journal, 통권 : 19, pp.221~ (1998)
34. Browne, M.W, "Alternative ways of assessing model fit, In Bollen, K.A. and Long, J.S.(Ed.), Testing structural equation models", Sage, ~
35. Cadogan, J.W, "Export Market-oriented Behavior and Export Performance", International Marketing Review, 20(5), pp.493~534 (2003)
36. Carlsson, J, "International experience and the performance of Scandinavian firms in China", International Business Review, 14(1), pp.21~40 (2005)
37. Cervera, A, "Antecedents and Consequences of Market Orientation in Public Organizations", European Journal of Marketing, 35(11), pp.1259~1286 (2001)
38. Conner,K.R, "A historical comparison of resource-based theory and five schools of thought within industrial organization economics: Do we have a new theory of the firm?", Journal of Management, 17(1), pp.121~154 (1991)
39. Darroch, J, "Beyond Market Orientation: Knowledge Management and the Innovativeness of New Zealand Firms", European Journal of Marketing, 37(3), pp.572~593 (2003)
40. Day, G.S, "Market-driven Strategy: Process for Creating Value" (1990), The Free Press
41. Deshpande, R, "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis", Journal of Marketing, 7(January), pp.23~27 (1993)
42. Diamantopoulos. A, "Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski’s framework", Journal of Strategic Marketing, 9통권 : 1, pp.93~121 (1993)
43. Douglas, S.P, "The myth of globalization", Journal of Consumer Marketing, 3(Spring), pp.23~26 (1986)
44. Francis,J.N.P, "When in Rome? The effects of cultural adaption on inter- national business negotiation", Journal of International Business Studies, 22(3), pp.403~428 (1991)
45. Geringer, J.M, "Measuring performance of international joint ventures", Journal of International Business Studies, 22(2), pp.249~263 (1991)
46. Greenley,G, "Market Orientation and Company Performance: Empirical Evidence from the UK", British Journal of Management, 통권 : 6, pp.1~13 (1995)
47. Gupta, A.K, "Feedback-seeking behaviors within multinational corporations", Strategic Management Journal, 통권 : 20, pp.205~222 (1999)
48. Han, J.K, "Market Orientation and Organizational Performance: Is Innovation a Missing Link", Journal of Marketing, 62(October), pp.30~45 (1998)
49. Harris, L.C, "Market Orientation and Performance: Objective and Subjective Empirical Evidence from UK Companies", Journal of Management Studies, 38(1), pp.17~43 (2001)
50. Hill, J.S, "Adapting Products to LDC Tastes", Harvard Business Review, (April) (1984)
51. Homburg, C, "A Multiple-layer Model of Market Oriented Organizational Culture: Measurement Issues and Performance Outcomes", Journal of Marketing Research, 37(November), pp.449~462 (2000)
52. Hong, S.C, "Market Orientation of Small and Medium-sized Firms in Taiwan", Journal of Small Business Management, 36(2), pp.79~85 (1998)
53. Hurley, R.F, "Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical examination", Journal of Marketing, 62(July), pp.42~54 (1998)
54. Jaworski, B.J, "Market Orientation: Antecedents an Consequences", Journal of Marketing, 57(3), pp.53~70 (1993)
55. Jonathan,M, "Globalization and global localization: Explaining trends in Japanese foreign manufacturing investment", Japan and the global economy, ~ (1991)
56. Killing, J.P, "Strategies for Joint Venture Success", Praeger Press, ~ (1983)
57. Kohli, A.K, "Market Orientation: The Construct, Research Propositions, and Managerial Implications", Journal of Marketing, 54(April), pp.1~18 (1990)
58. "The Directory of Korea Firms Operating in Foreign Countries", Korea Trade Investment Promotion Agency, ~ (2006)
59. Kotabe, M, "A comparative study of European and Japanes multinational firms’ marketing strategies and performance in the United States", Management International Review, 30(4), pp.353~370 (1990)
60. Kotler,P, "Global standardization: courting dangers", Journal of Consumer Marketing, 3(Spring), pp.13~15 (1986)
61. Lado, N, "Exploring the Link Between Market Orientation and Innovation in the European and US Insurance Markets", International Marketing Review, 18(2), pp.130~144 (2001)
62. Narver, J.C, "The Effect of a Market Orientation on Business Profitability", Journal of Marketing, 20(October), pp.20~35 (1990)
63. Nitsch, D, "Entry mode and performance of Japanese FDI in Western Europe", Management International Review, 36(1), pp.27~44 (1996)
64. Nunnally, J.C, "Performance of foreign direct investment from Singapore", International Business Review, 12(5), pp.601~624 (2003)
65. Pelham,A.M, "Market Orientation and Other Potential Influences on Performance in Small and Medium-sized Manufacturing Firms", Journal of Small Business Management, 38(1), pp.48~67 (2000)
66. Pulendran, S, "The antecedents and cosequences of Market orientation in Australia", Australian Journal of Management, 25(2), pp.119~143 (2000)
67. Racela, O.C, "Market orientation, international business relationships and perceived export performance", Inter- national Marketing Review, 24(2), pp.144~163 (2007)
68. Salavou,H, "Profitability in market-oriented SMEs: does product innova-tionmatter", European Journal of Innovation Management, 5(3), pp.164~171 (2002)
69. Sharma, S, "Identification and analysis of moderator variables", Journal of Marketing Research, 18통권 : 18, pp.291~300 (1981)
70. Shoham, A, "Market orientation and performance: a meta-analysis", Marketing Intelligence and Planning, 23(5), pp.435~454 (2005)
71. Slater, S.F, "Does Competitive Environment Moderate the Market Orientation-Performance Relationship", Journal of Marketing, 58(1), pp.46~55 (1994)
72. Still, R.R, "Multinational Product Planning: A Meta Market Analysis", International Marketing Review, pp.54~54 (1985)
73. Taggart, J.H, "MNC subsidiary performance, risk, and corporate expectations", International Business Review, 8(2), pp.233~255 (1999)
74. Vogt, J, "Empowerment in Organization" (1993), Preffer and Company
75. Westney, D.E, "Institutionalization theory and the multinational corporation", Organization theory and the multinational corporation, ~ (1993)
76. Wind,Y, "The Myth of Globalization", The Journal of Consumer Marketing, (Spring), pp.232~26 (1986)
77. Zhao, H, "Product diversification, ownership structure, and subsidiary performance in China’s dynamic market", Management International Review, 42(1), pp.27~48 (2002)

관련 논문AI추천