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The Problem of Americanization of Shakespearein Zeffirelli’s Hamlet

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Shakespeare has not been a popular subject of adaptations in film history. But in the 1990s, Shakespeare boom started in Hollywood. Hollywood succeeded in popularizing Shakespeare by taking various commercial strategies to maximize the product value of Shakespeare films. The problem is that Hollywood can dismantle and undermine Shakespeare’s unique literary and originality by transforming Shakespeare into American culture. Shakespeare films of the 1990s contain American capitalism, commercialism, heroism, and ruling ideology. In particular, Zepirelli’s Hamlet(1990) leads Hollywood’s Shakespeare strategy in the 1990s and represents the phenomenon of Americanization. Zepirelli attempted a popularization strategy by casting Mel Gibson, an American action hero at the time. In the film, Hamlet played by Gibson recreates a very masculine, hot-tempered, even violent American hero, unlike Hamlet, the contemplative and melancholy character, in the original play. Zepirelli proves that Hollywood treats British Shakespeare as if it were its own culture by creating a new kind of Hamlet. Therefore, in the educational field, instructors should pay special attention to making students aware of the problems of Americanization in Shakespeare films and the differences between original plays and adaptations.

Abstract

Shakespeare has not been a popular subject of adaptations in film history. But in the 1990s, Shakespeare boom started in Hollywood. Hollywood succeeded in popularizing Shakespeare by taking various commercial strategies to maximize the product value of Shakespeare films. The problem is that Hollywood can dismantle and undermine Shakespeare’s unique literary and originality by transforming Shakespeare into American culture. Shakespeare films of the 1990s contain American capitalism, commercialism, heroism, and ruling ideology. In particular, Zepirelli’s Hamlet(1990) leads Hollywood’s Shakespeare strategy in the 1990s and represents the phenomenon of Americanization. Zepirelli attempted a popularization strategy by casting Mel Gibson, an American action hero at the time. In the film, Hamlet played by Gibson recreates a very masculine, hot-tempered, even violent American hero, unlike Hamlet, the contemplative and melancholy character, in the original play. Zepirelli proves that Hollywood treats British Shakespeare as if it were its own culture by creating a new kind of Hamlet. Therefore, in the educational field, instructors should pay special attention to making students aware of the problems of Americanization in Shakespeare films and the differences between original plays and adaptations.

참고문헌 (10)

  1. Boose, Lynda E., "Shakespeare, the Movie:Popularizing the Plays on film, tv, and video", pp.8~22 (1997), Routledge
  2. Burt, Richard, "Unspeakable ShaXXXspeare : queer theory and American kiddie culture" (1998), St. Martine’s Press
  3. Cartmell, Deborah, "The Cambridge Companion to Shakespeare on Film" (2000), Cambridge UP
  4. Darrach, Brad, "Mad Max Plays Hamlet: Mel Gibson, a Great Dane from Down Under", Life, 14(2), pp.36~42 (1991)
  5. Davies, Anthony, "Shakespeare and the Moving Image" (2004), Cambridge UP
  6. Hapgood, Robert., "Shakespeare, The Movie: Popularizing the Plays on film, tv, and video", pp.80~94 (1997), Routledge
  7. Howlett, Kathy M., "Framing Shakespeare on Film" (2000), Ohio UP
  8. Pilkington, Ace G., "Alas, Poor Hamlet: Film Popularizers and the Prince of Denmark", Journal of the Wooden O Symposium, 1, pp.57~65 (2001)[DOI]
  9. Shakespeare, William, "Hamlet" (2012), Wadsworth
  10. Taylor, Gary, "Shakespeare and Appropriation", pp.197~205 (1999), Routledge

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