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셰익스피어와 1990년대 이후 미국 대중문화: 『윌 파워!』에서 『햄릿의 블랙베리』까지 자기계발서를 중심으로

Shakespeare and American Popular Culture Since the 1990s: From Will Power!(1996) to Hamlet's Blackberry(2010)

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The 1990s was the period in which Shakespeare enjoyed immense public popularity but was under attack from many who questioned his usefulness and relevance. Analyzing self-help books from Will Power!(1996) to Hamlet’s Blackberry(2010), this study aims to explore the relationship between Shakespeare and American popular culture since the 1990s. Although the booming explosion in Shakespeare films is now past, the energy once devoted to Shakespeare on films has moved on to different media. Constantly reproducing and distributing Shakespeare, self-help books have been the important sites where notions about Shakespeare’s cultural significance can be created and debated. Since the 1990s many self-help books have promoted Shakespeare as a great mentor, teacher and coach to solve the problems which are faced by common readers. He teaches almost everything from psychology, management, leadership, social media, to daily issues. Claiming that Shakespeare was the foremost genius at understanding human nature, these books defend him against the critics who assert that he needs not to be taught in schools any more. Celebrating Shakespeare’s universality, timelessness, and genius, popular culture has tried to recuperate Shakespeare’s great legacy and construct its own cultural authority. This popular effort is still going on in the new millenium while his relevance is being discussed in public Internet forums.

Abstract

The 1990s was the period in which Shakespeare enjoyed immense public popularity but was under attack from many who questioned his usefulness and relevance. Analyzing self-help books from Will Power!(1996) to Hamlet’s Blackberry(2010), this study aims to explore the relationship between Shakespeare and American popular culture since the 1990s. Although the booming explosion in Shakespeare films is now past, the energy once devoted to Shakespeare on films has moved on to different media. Constantly reproducing and distributing Shakespeare, self-help books have been the important sites where notions about Shakespeare’s cultural significance can be created and debated. Since the 1990s many self-help books have promoted Shakespeare as a great mentor, teacher and coach to solve the problems which are faced by common readers. He teaches almost everything from psychology, management, leadership, social media, to daily issues. Claiming that Shakespeare was the foremost genius at understanding human nature, these books defend him against the critics who assert that he needs not to be taught in schools any more. Celebrating Shakespeare’s universality, timelessness, and genius, popular culture has tried to recuperate Shakespeare’s great legacy and construct its own cultural authority. This popular effort is still going on in the new millenium while his relevance is being discussed in public Internet forums.

참고문헌 (26)

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  9. Lanier, Douglas, "Shakespeare and Modern Popular Culture" (2002), Oxford UP
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  13. Meyer, Carolyn, "Loving Will Shakespeare" (2006), Harcourt
  14. Mingle, Pamela, "Kissing Shakespeare" (2012), Delarcorte
  15. Norman, Marc, "Shakespeare in Love: A Screen Play" (1998), Miramax
  16. Powers, William, "Hamlet’s Blackberry: A Practical Philosophy for Building a Good Life in the Digital Age" (2010), HarperCollins
  17. Rothwell, Kenneth S., "How the Twentieth Century Saw the Shakespeare Film: ‘Is It Shakespeare?’", Literature, 2001, pp.29, 82~95
  18. Shapiro, James, "Soul of the Age", The New York Times, ~ (1998)
  19. Tiffany, Grace, "Will: A Novel" (2004), Penguin
  20. Thompson, Ayanna, "Rewriting the ‘Real’: Popular Shakespeare in the 1990s", The Journal of Popular Culture, 40, pp.1052~1072 (2007)
  21. "Tweet or Not to Tweet: Expert Tips about Using Social Media", Success. Success Magazine. 31 Jan 2010, ~ (2010)
  22. Weinberg, George H., "Will Power!: Using Shakespeare’s Insights to Transform Your Life" (1996), St. Martin’s Press
  23. Winfield, Jess, "What Would Shakespeare Do?: Personal Advice from the Bard" (2000), Gramercy
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