본문 바로가기
KERD
논문KCI 등재

국제 전략적 제휴 파트너 간 문화적 거리가 점진적 혁신과 급진적 혁신에 미치는 영향

The Impact of Cultural Distance Between International Strategic Alliance Partners on Incremental and Radical Innovation

김혜인|윤우진
한국국제경영학회 (Korean Academy of International Business)|2020.08|국제경영연구 (International Business Journal)|제31권 제3호|pp. 63-91|DOI http://dx.doi.org/10.14365/ibj.2020.31.3.3

2

조회

0

다운로드

4

인용

0

참고문헌

키워드

급진적 혁신radical innovation문화적 거리cultural distance점진적 혁신incremental innovation국제 전략적 제휴international strategic alliances
주제분류경영학

초록

본 연구에서는 국제 전략적 제휴에서 파트너 간 문화적 거리가 점진적 혁신 성과와 급진적 혁신 성과에 미치는 효과에 대해 분석하고자 하였다. 이에 더하여, 동일 산업 간 제휴 및 이종 산업 간 제휴의 차이로 대표되는 파트너 간 산업 지식 기반의 차이가 독립변수의 효과를 조절하는지 규명해 보고자 하였다. 구체적으로, 문화 차이에서 비롯된 파트너 간 인지적 거리(recognition distance)가 혁신에 필요한 학습 능력에 영향을 미친다는 이론적 논의와 이러한 영향력이 산업 환경의 지식 기반 차이에 따라 달라진다는 관점 하에 가설을 설정하였다. 본 연구의 가설 검증을 위해서는 2009년부터 2012년까지 4년의 기간 동안 139개의 국내 코스닥 상장 기업이 체결한 364건의 국제 전략적 제휴를 표본으로 특허 창출 건수를 종속변수로 하는 음이항 회귀분석(negative binomial regression)을 실시하였다. 분석 결과, 제휴 파트너와의 문화적 거리가 멀수록 점진적 혁신에 긍정적 영향을 미치는 반면, 급진적 혁신에는 부정적 영향을 미치는 것을 확인할 수 있었다.

Abstract

This study analyzes the impact of cultural distance between partners on incremental and radical innovation performance in the international strategic alliance. In addition, we identify whether differences in the industrial knowledge base between partners represented by differences in the partnership between the intra-industry and between inter-industries moderate the effect of the independent variable. Based on the theoretical discussion, the hypothesis we set forth are as follows: Hypothesis1:In the international strategic alliance, the longer the partner's cultural distance, the more positive (+) impact on incremental innovation performance. Hypothesis2:In the international strategic alliance, the longer the partner's cultural distance, the more negative (-) impact on radical innovation performance. Hypothesis3:If the industries in which alliance partners participate are different (in the case of the inter-industry alliance), the positive effects of cultural distance between international strategic alliance partners and incremental innovation performance is likely to be weakened. Hypothesis4:If the industries in which alliance partners participate are the same (in the case of the intra-industry alliance), the negative effects of cultural distance between international strategic alliance partners and radical innovation performance is likely to be weakened. To test our hypotheses, we use 364 international strategic alliances contracted by 139 domestic KOSDAQ listed companies as a sample for a period of 4 years from 2009 to 2012. The statistical results suggest that the longer the cultural distance from the alliance partner, the more it has a positive effect on incremental innovation and the negative effect on radical innovation.

참고문헌 (105)

  1. Abuzaid, A. N. A., "The Impact of Strategic Alliance Partner Characteristics on Firms' Innovation : Evidence from Jordan", International Journal of Business and Management, 9(3), pp.77~ (2014)
  2. Ahuja, G., "Entrepreneurship in the large corporation:A longitudinal study of how established firms create breakthrough inventions", Strategic Management Journal, 22(6-7), pp.521~543 (2001)
  3. 안광준, "네트워크 자산의 이전:인수합병 전 피인수기업의 네트워크 포지션이 인수합병 후 인수기업의 혁신창출에 미치는 영향에 관한 연구", 인사조직연구, 18(1), pp.53~80 (2010), 한국인사조직학회
  4. Azar, G., "Psychic distance, innovation, and firm performance", Management International Review, 54(5), pp.581~613 (2014)
  5. Azar, G., "Cultural distance, innovation and export performance", European Business Review, 28(2), pp.176~207 (2016)
  6. Barkema, H. G., "Foreign entry, cultural barriers, and learning", Strategic Management Journal, 17(2), pp.151~166 (1996)
  7. Barney, J., "Firm resources and sustained competitive advantage", Journal of Management, 17(1), pp.99~120 (1991)
  8. Benner, M. J., "Exploitation, exploration, and process management : The productivity dilemma revisited", Academy of Management Review, 28(2), pp.238~256 (2003)
  9. Brown, A. D., "Organisational Culture" (1995), Pitman
  10. Carlson, S., "International transmission of information and the business firm", The Annals of the American Academy of Political and Social Science, 412(1), pp.55~63 (1974)
  11. Chandy, R. K., "The incumbent's curse? Incumbency, size, and radical product innovation", Journal of Marketing, 64(3), pp.1~17 (2000)
  12. Chang, Y. C., "How do established firms improve radical innovation performance? The organizational capabilities view", Technovation, 32(7-8), pp.441~451 (2012)
  13. Chang, Y. C., "How cultural distance influences entry mode choice : The contingent role of host country's governance quality", Journal of Business Research, 65(8), pp.1160~1170 (2012)
  14. Cho. Y. K., "A Study of the Partnership Structure on Performance of IJVs", International Business Review, 8(2), pp.73~89 (2004)
  15. 정도범, "양손잡이 제휴(Ambidextrous Alliance)가 기업 성과에 미치는 영향", 기술혁신연구, 20(1), pp.17~44 (2012), 기술경영경제학회[DOI]
  16. Cohen, W. M., "Firm size and the nature of innovation within industries: the case of process and product RandD", The Review of Economics and Statistics, pp.232~243 (1996)
  17. Cohen, W. M., "Innovation and learning : the two faces of R and D", The Economic Journal, 99(397), pp.569~596 (1989)
  18. Cohen, W. M., "Absorptive capacity : A new perspective on learning and innovation", Administrative Science Quarterly, 35(1), pp.128~152 (1990)
  19. Comanor, W. S., "Patent statistics as a measure of technical change", Journal of Political Economy, 77(3), pp.392~398 (1969)
  20. Crossan, M. M., "The subtle art of learning through alliances", Business Quarterly, 60(2), pp.68~ (1995)
  21. Czaika, E., "The Culture of Innovation Styles: Are our Corporate Cultures Tuned for Innovation?", INCOSE International Symposium, 19(1), pp.788~800 (2009)
  22. Danneels, E., "The dynamics of product innovation and firm competences", Strategic Management Journal, 23(12), pp.1095~1121 (2002)
  23. Danneels, E., "Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance", Journal of Product Innovation Management: An International Publication of the Product Development and Management Association, 18(6), pp.357~373 (2001)
  24. De Luca, L. M., "Market knowledge dimensions and cross-functional collaboration : Examining the different routes to product innovation performance", Journal of Marketing, 71(1), pp.95~112 (2007)
  25. D’Este, P., "How do firms’ knowledge bases affect intra-industry heterogeneity? : An analysis of the Spanish pharmaceutical industry", Research Policy, 34(1), pp.33~45 (2005)
  26. Degener, P., "Alliance portfolio diversity and innovation : The interplay of portfolio coordination capability and proactive partner selection capability", Journal of Management Studies, 55(8), pp.1386~1422 (2018)
  27. Dewar, R. D., "The adoption of radical and incremental innovations : An empirical analysis", Management Science, 32(11), pp.1422~1433 (1986)
  28. Dow, D., "A note on psychological distance and export market selection", Journal of International Marketing, 8(1), pp.51~64 (2000)
  29. Dow, D., "More than just national cultural distance : Testing new distance scales on FDI in Slovakia", International Business Review, 19(1), pp.46~58 (2010)
  30. Drogendijk, R., "Hofstede, Schwartz, or managerial perceptions? The effects of different cultural distance measures on establishment mode choices by multinational enterprises", International Business Review, 15(4), pp.361~380 (2006)
  31. Dyer, J. H., "The relational view : Cooperative strategy and sources of interorganizational competitive advantage", Academy of Management Review, 23(4), pp.660~679 (1998)
  32. Filiou, D., "Industry cognitive distance in alliances and firm innovation performance", RandD Management, 48(4), pp.422~437 (2018)
  33. Fiol, C. M., "Organizational learning", Academy of Management Review, 10(4), pp.803~813 (1985)
  34. Forés, B., "Does incremental and radical innovation performance depend on different types of knowledge accumulation capabilities and organizational size?", Journal of Business Research, 69(2), pp.831~848 (2016)
  35. Galunic, D. C., "Resource recombinations in the firm : Knowledge structures and the potential for Schumpeterian innovation", Strategic Management Journal, 19(12), pp.1193~1201 (1998)
  36. Garcia, R., "A critical look at technological innovation typology and innovativeness terminology : a literature review", Journal of Product Innovation Management : An International Publication of the Product Development and Management Association, 19(2), pp.110~132 (2002)
  37. Gatignon, H., "A structural approach to assessing innovation : Construct development of innovation locus, type, and characteristics", Management Science, 48(9), pp.1103~1122 (2002)
  38. Glaister, Keith W., "Strategic motivation for international alliance formation", Journal of Management Studies, 33(3), pp.301~332 (1996)
  39. Gnliches, Z., "Patent Statistics as Economic Indicators : A Survey", Journal of Economic Literature, 28(4), pp.1661~1707 (1990)
  40. Gomes, E., "A 22 year review of strategic alliance research in the leading management journals", International Business Review, 25(1), pp.15~27 (2016)
  41. Greve, H. R., "Exploration and exploitation in product innovation", Industrial and Corporate Change, 16(5), pp.945~975 (2007)
  42. Gulati, R., "Network location and learning : The influence of network resources and firm capabilities on alliance formation", Strategic Management Journal, 20(5), pp.397~420 (1999)
  43. Hallin, C. A., "Knowledge management in the hospitality industry : A review of empirical research", Tourism Management, 29(2), pp.366~381 (2008)
  44. 한경수, "해외자회사 CEO의 본사파견 여부가 해외자회사의 성과에 미치는 영향: 한국진출 외국인투자 제조기업을 중심으로", 국제경영연구, 30(3), pp.49~77 (2019), 한국국제경영학회[DOI]
  45. Harzing, A. W., "The role of culture in entry mode studies : From neglect to myopia", Advances in International Management, 15(15), pp.75~127 (2003)
  46. Hernandez-Espallardo, M., "Learning processes, their impact on innovation performance and the moderating role of radicalness", European Journal of Innovation Management, 15(1), pp.77~98 (2012)
  47. Hofstede, G., "Culture's consequences: International differences in work-related values" (1980), Sage Publications
  48. Hofstede, G., "Cultural dimensions in management and planning", Asia Pacific Journal of Management, 1(2), pp.81~99 (1984)
  49. Hofstede, G., "Cultures and Organizations:Software of the Mind" (2010), McGraw-Hill, New York
  50. Hu, M. Y., "An empirical analysis of factors explaining foreign joint venture performance in China", Journal of Business Research, 35(2), pp.165~173 (1996)
  51. 강기현, "기업의 제휴 집약도와 지식기반이 혁신성과에 미치는 영향: 지식기반 폭과 깊이의 조절효과를 중심으로", 전략경영연구, 18(1), pp.31~55 (2015), 한국전략경영학회[DOI]
  52. 강태구, "국제전략제휴의 성과 결정요인: 프로세스적 접근", 경영학연구, 32(3), pp.751~773 (2003), 한국경영학회
  53. Kim, C. S., "Cross-border RandD alliances, absorptive capacity and technology learning", Journal of International Management, 11(3), pp.313~329 (2005)
  54. 김주헌, "국제 전략적 제휴에서의 파트너간유사성이 제휴의 결과에 미치는 영향", 국제경영연구, 13(1), pp.237~255 (2002), 한국국제경영학회
  55. 김기현, "국제합작투자에서의 문화적 유사성과 소유지분형태가 경영성과에 미치는 영향", 무역학회지, 29(2), pp.141~158 (2004), 한국무역학회
  56. 김태기, "기업의 연구개발투자가 특허에 미치는 영향: 한국 제조업기업을 대상으로", 기술혁신연구, 12(1), pp.1~24 (2004), 기술경영경제학회
  57. Koberg, C. S., "An empirical test of environmental, organizational, and process factors affecting incremental and radical innovation", The Journal of High Technology Management Research, 14(1), pp.21~45 (2003)
  58. Kogut, B., "The effect of national culture on the choice of entry mode", Journal of International Business Studies, 19(3), pp.411~432 (1988)
  59. Kogut, B., "Knowledge of the firm, combinative capabilities, and the replication of technology", Organization Science, 3(3), pp.383~397 (1992)
  60. Lane, H. W., "Cross-cultural cooperative behavior in joint ventures in LDCs", Management International Review, 30, pp.87~102 (1990)
  61. Lane, P. J., "Absorptive capacity, learning, and performance in international joint ventures", Strategic Management Journal, 22(12), pp.1139~1161 (2001)
  62. Laursen, K., "Open for innovation : the role of openness in explaining innovation performance among UK manufacturing firms", Strategic Management Journal, 27(2), pp.131~150 (2006)
  63. Lee, S. H., "Cultural distance, investment flow, and control in cross-border cooperation", Strategic Management Journal, 29(10), pp.1117~1125 (2008)
  64. Li, J., "Does culture affect behavior and performance of firms? The case of joint ventures in China", Journal of International Business Studies, 32(1), pp.115~131 (2001)
  65. Li, Y., "The effects of inter-industry and country difference in supplier relationships on pioneering innovations", Technovation, 29(12), pp.843~858 (2009)
  66. Li, Y., "Transformational offshore outsourcing : empirical evidence from alliances in China", Journal of Operations Management, 26(2), pp.257~274 (2008)
  67. Li, Y., "Navigating geographic and cultural distances in international expansion : The paradoxical roles of firm size, age, and ownership", Strategic Management Journal, 41(5), pp.921~949 (2020)
  68. Liu, H., "Tacit knowledge management and its philosophical analysis", Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science, pp.301~304 (2014)
  69. López-Duarte, C., "Trying to solve the cultural distance paradox : A commentary essay", Journal of Business Research, 66(4), pp.523~524 (2013)
  70. López-Duarte, C., "External uncertainty and entry mode choice : Cultural distance, political risk and language diversity", International Business Review, 19(6), pp.575~588 (2010)
  71. Lyles, M. A., "Knowledge acquisition from foreign parents in international joint ventures : An empirical examination in the Hungarian context", Journal of International Business Studies, 27(5), pp.877~903 (1996)
  72. Lynn, G. S., "Marketing and discontinuous innovation : the probe and learn process", California Management Review, 38(3), pp.8~37 (1996)
  73. Magnusson, P., "Meta-analysis of cultural differences : Another slice at the apple", International Business Review, 17(5), pp.520~532 (2008)
  74. Mascitelli, R., "From experience : harnessing tacit knowledge to achieve breakthrough innovation", Journal of Product Innovation Management : an International Publication of the Product Development and Management Association, 17(3), pp.179~193 (2000)
  75. Mowery, D. C., "Strategic alliances and interfirm knowledge transfer", Strategic Management Journal, 17(S2), pp.77~91 (1996)
  76. Nooteboom, B., "Optimal cognitive distance and absorptive capacity", Research Policy, 36(7), pp.1016~1034 (2007)
  77. O'grady, S., "The psychic distance paradox", Journal of International Business Studies, 27(2), pp.309~333 (1996)
  78. Okuyama, R., "Importance of tacit knowledge in incremental innovation", Journal of Strategy and Management, 10(1), pp.118~130 (2017)
  79. Park, S. H., "The effect of national culture, organizational complementarity, and economic motivation on joint venture dissolution", Academy of Management Journal, 40(2), pp.279~307 (1997)
  80. 박성택, "산업별 특허가치평가 요인의 차이에 대한 연구", 디지털융복합연구, 9(3), pp.105~116 (2011), 한국디지털정책학회
  81. 박선영, "특허분석을 통한 기술혁신과 기업성과의 관계분석", 기술혁신학회지, 9(1), pp.1~25 (2006), 한국기술혁신학회
  82. Parkhe, A., "Interfirm diversity, organizational learning, and longevity in global strategic alliances", Journal of International Business Studies, 22(4), pp.579~601 (1991)
  83. Parkhe, A., "Partner nationality and the structure-performance relationship in strategic alliances", Organization Science, 4(2), pp.301~324 (1993)
  84. Pavitt, K., "Technologies, products and organization in the innovating firm : what Adam Smith tells us and Joseph Schumpeter doesn't", Industrial and Corporate Change, 7(3), pp.433~452 (1998)
  85. Popadiuk, S., "Innovation and knowledge creation : How are these concepts related?", International Journal of Information Management, 26(4), pp.302~312 (2006)
  86. Powell, W. W., "Interorganizational collaboration and the locus of innovation : Networks of learning in biotechnology", Administrative Science Quarterly, 41(1), pp.116~145 (1996)
  87. Rindfleisch, A., "The acquisition and utilization of information in new product alliances : A strength-of-ties perspective", Journal of Marketing, 65(2), pp.1~18 (2001)
  88. Ritala, P., "Incremental and radical innovation in coopetition—The role of absorptive capacity and appropriability", Journal of Product Innovation Management, 30(1), pp.154~169 (2013)
  89. Scherer, F. M., "Firm size, market structure, opportunity, and the output of patented inventions", The American Economic Review, 55(5), pp.1097~1125 (1965)
  90. Schmookler, J., "Determinants of inventive activity", The American Economic Review, 52(2), pp.165~176 (1962)
  91. Schoenmakers, W., "Learning in strategic technology alliances", Technology analysis and strategic management, 18(2), pp.245~264 (2006)
  92. Shamsie, J., "Looking inside the dream team : Probing into the contributions of tacit knowledge as an organizational resource", Organization Science, 24(2), pp.513~529 (2013)
  93. Shenkar, O., "Cultural distance revisited : Towards a more rigorous conceptualization and measurement of cultural differences", Journal of International Business Studies, 32(3), pp.519~535 (2001)
  94. Shenkar, O., "Knowledge search in international cooperative ventures", Organization Science, 10(2), pp.134~143 (1999)
  95. Slangen, A. H., "Cultural distance, political risk, or governance quality? Towards a more accurate conceptualization and measurement of external uncertainty in foreign entry mode research", International Business Review, 18(3), pp.276~291 (2009)
  96. 송재용, "전략적 제휴를 통한 지식의 이전 : 하이테크 산업에서의 아시아기업의 전략적 제휴에 관한 연구", 전략경영연구, 10(1), pp.1~18 (2007), 한국전략경영학회[DOI]
  97. Sørensen, J. B., "Aging, obsolescence, and organizational innovation", Administrative Science Quarterly, 45(1), pp.81~112 (2000)
  98. Tang, L., "The direction of cultural distance on FDI : attractiveness or incongruity?", Cross Cultural Management : An International Journal, 19(2), pp.233~256 (2012)
  99. Xie, Z., "Demand heterogeneity, learning diversity and innovation in an emerging economy", Journal of International Management, 21(4), pp.277~292 (2015)
  100. 윤우진, "바이오테크 기업의 기술영역 변화와 제약회사와의 전략적 제휴: 주변영역의 변화와 핵심영역의 변화에 따른 기존 파트너 제약회사와의 반복 제휴형성에 관한 연구", 경영학연구, 39(1), pp.107~127 (2010), 한국경영학회
  101. Zack, M. H., "Managing codified knowledge", Sloan Management Review, 40(4), pp.45~58 (1999)
  102. Zaheer, S., "Distance without direction : Restoring credibility to a much-loved construct", Journal of International Business Studies, 43(1), pp.18~27 (2012)
  103. Zheng, Y., "Does familiarity foster innovation? The impact of alliance partner repeatedness on breakthrough innovations", Journal of Management Studies, 52(2), pp.213~230 (2015)
  104. Zhou, K. Z., "How knowledge affects radical innovation : Knowledge base, market knowledge acquisition, and internal knowledge sharing", Strategic Management Journal, 33(9), pp.1090~1102 (2012)
  105. Zollo, M., "Deliberate learning and the evolution of dynamic capabilities", Organization Science, 13(3), pp.339~351 (2002)

관련 논문AI추천

전략적 제휴를 통한 지식의 이전 : 하이테크 산업에서의 아시아기업의 전략적 제휴에 관한 연구김형찬, 송재용한국전략경영학회 · 전략경영연구2007 · 제10권 제1호협력너비, 협력깊이, 인지적 거리가 혁신성과에 미치는 영향이은영, 최경아지식경영연구원 · 기업과혁신연구2024 · 제47권 제1호한국 벤처기업의 국제 전략적 제휴 성과 결정요인: 기업 연령과 제휴 파트너 규모가 재무 및 혁신성과에 미치는 영향김혜인, 윤우진한국전략경영학회 · 전략경영연구2022 · 제25권 제3호문화 및 제품 시장의 유사성 및 제휴의 협력 형태에 따른 제휴기능 범위의 선택오유진한국상품학회 · 상품학연구2018 · 제36권 제6호전략적 제휴가 혁신 성과에 미치는 영향: 인적자본(Human Capital)의 조절역할임은천한국벤처창업학회 · 벤처창업연구2019 · 제14권 제3호기업의 제휴 집약도와 지식기반이 혁신성과에 미치는 영향: 지식기반 폭과 깊이의 조절효과를 중심으로강기현, 강진아, 최승철한국전략경영학회 · 전략경영연구2015 · 제18권 제1호

이 간행물의 다른 논문 (4건)

해외 R&D 자회사의 글로벌 조직 정체성과 지식 습득: 일본 다국적 기업 해외 R&D 자회사의 글로벌 지식 습득박연진, Kazuhiro Asakawa, 송재용pp. 1-34Alliance with a Rival’s Partner and Firm Performance: Focused on the US Software industry김광호pp. 35-62중국기업의 국제 M&A 거래 완료 결정요인에 관한 연구: 정치적 연결을 중심으로조영곤, 고제경pp. 93-116The Effect of Ownership on Pay, Performance, and Internationalization: Evidence from Korean Small and Medium Enterprises신준호, 권재현pp. 117-144
원문 보기