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해외자회사의 네트워크 유형이 전략적 역할과 성과간의 관계에 미치는 조절 효과

Moderating Effect of the Types of Local Network in the Relationship Between Subsidiary’s Strategic Role and Performance

손정민
한국국제경영학회 (Korean Academy of International Business)|2011.12|국제경영연구 (International Business Journal)|제22권 제4호|pp. 53-80

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참고문헌

키워드

조절효과moderating effect네트워크networkperformance해외자회사subsidiary자회사 성과해외자회사의 실행자 역할strategic role
주제분류경영학

초록

본 연구는 국내 제조업에 진출한 121개 외국인투자기업을 대상으로 해외자회사의 전략적 역할과 성과간의 관계에 현지 네트워크 활용정도가 미치는 조절효과를 분석하였다. 이는 해외자회사의 전략적 역할에 따라 현지에 더욱 적합한 네트워크 유형이 있다는 가정 하에, 현지 네트워크를 크게 현지 공급자 또는 판매자가 주축이 되는 시장 네트워크와 제휴․협력기업, 공공기관 또는 관련협회 등이 주축이 되는 비즈니스 네트워크로 구분하여 분석하였다. PLS기반의 구조방정식모형으로 분석한 결과, 국내에서 활동하는 실행자 역할의 자회사 성과는 시장 네트워크 활용정도에 의해 양의 관계로 조절되지만 비즈니스 네트워크 활용정도와는 상관이 없는 것으로 나타났다. 따라서 기존의 우위를 현지 시장에 그대로 활용하면서 운영의 효율성을 달성하려는 실행자는 현지의 공급자 또는 판매자로 구성된 시장 네트워크를 통해 맡은 역할을 더욱 효과․효율적으로 수행할 수 있다는 것을 알 수 있었다

Abstract

The study examines the moderating effect of the types of local network in the relationship between subsidiary's strategic role and performance. Local networks are classified into two; market network composed mainly of local suppliers or distributors and business network of competitors, public institutions, industry associations. With 121 foreign-invested subsidiaries doing business in Korea, the study tested whether market network or business network moderates the relationship between subsidiary's implementor role focusing on operational efficiency and its performance using SEM (structural equation model) based on PLS (partial least square) method. The result found that market network positively interacted with the relationship between the implementor role and its performance but it did not interacted with business network. As a result the study confirmed that subsidiary's implementor role is effectively and efficiently accomplished by using market network.

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