본문 바로가기
KERD
논문KCI 등재

한국기업의 수출성과 결정요인 통합모형 개발 - 산업조직이론, 자원기반이론, 관계적 관점의 결합을 중심으로 -

Developing an Integrated Model of Determinants of Export Performance

이철|남유현
한국국제경영학회 (Korean Academy of International Business)|2013.03|국제경영연구 (International Business Journal)|제24권 제1호|pp. 77-118

0

조회

0

다운로드

43

인용

0

참고문헌

키워드

관계의 질Relationship QualityCompetitive Advantage경쟁우위통합모형Integrated Model수출성과 결정요인Determinants of Export Performance
주제분류경영학

초록

수출성과의 결정요인에 대한 연구는 오랫동안 국제경영 분야 연구자들의 주요한 관심사였다. 그러나, 수출성과의 결정요인을 규명하기 위한 이러한 노력에도 불구하고 아직까지 이론적, 실증적 측면에서 다양한 연구결과들이 보고되고 있으며, 수출성과의 결정요인에 대한 통일적인 의견 일치는 모아지지 않고 있다. 본 연구의 목적은 기존의 수출성과 결정요인에 대한 연구들의 한계를 극복하기 위해 수출성과 결정요인에 대한 통합모형을 개발하는 것이다. 이러한 연구 목적을 달성하기 위해, 수출성과 결정요인의 다차원적인 특성을 고려하여 산업조직이론, 자원기반이론, 관계적 관점을 통합하여 수출성과 결정요인에 대한 통합모형을 개발하고 이 통합모형의 경로와 설명력을 검증하였다. 본 연구를 위해 한국의 수출기업 3,000개를 표본으로 설문조사를 실시하여 420개의 유효한 응답을 얻었으며, 이를 AMOS 18.0 구조방정식 모형 프로그램을 사용하여 분석하였다. 본 연구의 주요 분석 결과를 살펴보면 아래와 같다. 첫째, 통합모형은 대부분의 경로가 유의하게 나타났고 모형의 적합도도 양호하여 본 통합모형이 한국 수출기업의 수출성과를 설명하는데 유의적인 설명력을 보여주는 것을 확인하였다. 둘째, 통합모형이 기존의 각 패러다임별 모형에 비해 수출성과에 대해 유의하게 높은 설명력을 나타내고 모형의 적합도도 유의하게 높다는 것을 확인하였다. 셋째, 수출기업의 자원과 역량이 수출기업의 전략에 긍정적인 영향을, 그리고, 전략이 수출시장에서의 경쟁우위에 긍정적인 영향을 미치는 것을 알 수 있었다. 넷째, 수출시장에서의 경쟁우위는 수출기업의 자원과 전략뿐만 아니라 수입업체와의 관계의 질에 의해서도 긍정적인 영향을 받는다는 것을 알 수 있었다. 이 결과는 수출성과를 설명할 때 기존의 전략경영 패러다임과 관계적 관점이 수출시장의 경쟁우위를 연결고리로 하여 통합될 수 있다는 것을 보여주는 것이다. 다섯째, 수출시장에서의 경쟁우위와 수입업체와의 관계의 질 모두 수출성과에 유의적으로 긍정적인 영향을 미친다는 것을 알 수 있다. 결론적으로 수출성과를 결정하는데 있어서 경쟁우위와 관계의 질이 모두 긍정적인 영향을 미치며, 이러한 다양한 관점을 통합한 모형이 기존의 단일 관점별 모형보다 수출성과의 결정요인을 규명하는데 보다 적합하고 설명력이 높다는 것을 보여주고 있다. 본 연구결과는 수출기업의 경영자와 정부의 수출정책 담당자들에게 수출성과의 결정요인을 전체적으로 설명하는 통합적인 틀(framework)을 제공함으로써 수출성과를 높이기 위한 보다 효과적인 수출전략과 수출지원 정책을 수립하는데 도움을 줄 수 있을 것이다.

Abstract

Identifying determinants of export performance has been a main concern of researchers in exporting. However, consensus of the determinants of export performance has not been formed yet. Past studies have relied on fragmented theoretical paradigms and variables. The purpose of this study is to develop an integrated model of determinants of export performance by combining industrial organizational E-S-P (environment - strategy - performance) paradigm, resource-based view, and relational perspective. 420 Korean manufacturing exporters were used as a sample for the analysis and AMOS 18.0 was used as to analyze the structural equation model. The analysis findings are as follows. First, an exploratory power and goodness-of-fit of the integrated model of determinants of export performance are significantly high and better than an individual model of export performance determinants developed each on the basis of industrial organization theory, resource-based view or relational perspective. Second, all paths except one between variables of the model of determinants of export performance are statistically significant, which means the integrated model has content validity in explaining the determinants of export performance. Third, it is found that exporters' resources and capabilities affect competitive strategy in export markets, which, in turn, affects positional advantages in export markets positively. Fourth, the integrated model verifies that the relationship quality affects not only export performance but also competitive advantage in export market. This finding confirms that strategic management paradigm(E-S-P and resource-based view) and relational perspective can be connected via the variable of relationship quality between exporters and importers. Fifth, both competitive advantage in export market and the relationship quality between exporting partners have positive effects on exportperformance. This finding shows that relational variables as well as competitive advantages are equally important in explaining export performance, and thus the three perspectives should be integrated in identifying determinants of export performance.

참고문헌 (135)

  1. 김용규, "한국기업의 수출성과 선행요소에 관한 실증연구 : 메타분석을 중심으로", 국제경영리뷰, 12(2), pp.55~75 (2008), 한국국제경영관리학회
  2. 김종식, "한국 섬유 및 의류 업체의 수출 성공 요인 연구", 국제경영연구, 4(1), pp.203~228 (1993)
  3. 박범수, "수출기업의 신뢰기반 거래관계에서 심리적 거리의 조절효과에 관한 실증연구", 국제경영리뷰, 13(1), pp.45~69 (2009), 한국국제경영관리학회
  4. 이승현, "국내시장지배력 및 조직역량이 수출전략에 미치는 효과: 외환위기 후 급격한 환경변화의 조절적 역할", 국제경영연구, 18(1), pp.1~30 (2007), 한국국제경영학회
  5. 이철, "마케팅 믹스 전략이 수출성과에 미치는 영향: 한국의 경험", 국제경영연구, 12(2), pp.1~24 (2001)
  6. 이철, "정부 해외 마케팅 지원 프로그램의 인지도 및 이용도에 영향을 미치는 요인 및 관계 분석", 한국경영과학회지, 34(4), pp.27~42 (2009), 한국경영과학회
  7. 이철, "자동차 부품산업의 국제경쟁력 요인과 수출성과와의 관계", 무역학회지, 33(4), pp.47~72 (2008), 한국무역학회
  8. 이철, "한국 기업의 對중국 수출경로 결정요인에 관한 연구", 국제경영연구, 16(4), pp.37~60 (2005), 한국국제경영학회
  9. 이학식, "구조방정식 모형과 AMOS 16.0" (2009), 법문사
  10. 채서일, "사회과학 조사방법론" (2006), 비앤엠북스
  11. 추승엽, "경영환경, 경쟁전략 및 기업 내부역량 간의 적합성이 성과에 미치는 영향에 관한 연구", 전략경영연구, 12(1), pp.101~126 (2009), 한국전략경영학회
  12. 한충민, "한국 기업의 시장기반 자산-해외 시장 성과 관계에 관한 실증적 연구", 국제경영연구, 21(3), pp.1~20 (2010), 한국국제경영학회
  13. Aaby, N., "Management Influences on Export Performance: A Review of the Empirical Literature 1977-88", International Marketing Review, 6(4), pp.7~26 (1989)
  14. Adams, G. and Hall, G., "Influences on the Growth of SMEs: An International Comparison", Entrepreneurship and Regional Development, 5(1), pp.73~84 (1993)
  15. Adler, P., "Social Capital: Prospects for a New Concept", Academy of Management Review, 27(1), pp.17~40 (2002)
  16. Ambrosini, V., "Dynamic Capabilities: An Exploration of How Firms Renew Their Resource Base", British Journal of Management, 20(1), pp.9~24 (2009)
  17. Amit, R., "Strategic Assets and Organizational Rent", Strategic Management Journal, 14(1), pp.33~46 (1993)
  18. Anderson, E., "The Use of Pledges to Build and Sustain Commitment in Distribution Channels", Journal of Marketing Research, 29, pp.18~34 (1992)
  19. Anderson, J. C., "Dyadic Business Relationships within a Business Network Context", Journal of Marketing, 58(4), pp.1~15 (1994)
  20. Ariyawardana, A., "Sources of Competitive Advantage and Firm Performance: The Case of Sri Lankan Value-Added Tea Producers", Asia Pacific Journal of Management, 20, pp.73~90 (2003)
  21. Aulakh, P. S., "Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile and Mexico", Academy of Management Journal, 43(3), pp.342~361 (2000)
  22. Barney, J. B., "Firm Resources and Sustained Competitive Advantage", Journal of Management, 17(1), pp.99~120 (1991)
  23. Barney, J. B., "Strategic Management and Competitive Advantage" (2006), Prentice Hall
  24. Burt, R. S., "The Structure of Competition" (1992), Harvard University Press
  25. Burt, R. S., "The Contingent Value of Social Capital", Administrative Science Quarterly, 42, pp.339~365 (1997)
  26. Carmines, E. G., "Analyzing Models with Unobserved Variables: Analysis of Covariance Structures, In Social Measurement: Current Issues", pp.65~115 (1981), Sage Publications
  27. Cavusgil, S. T., "Internal Determinants of Export Marketing Behavior: An Empirical Investigation", Journal of Marketing Research, pp.114~119 (1981)
  28. Cavusgil, S. T., "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures", Journal of Marketing, 58, pp.1~21 (1994)
  29. Cavusgil, S. T., "Product and Promotion Adaptation in Export Ventures: An Empirical Investigation", Journal of International Business Studies, 24(3), pp.479~506 (1993)
  30. Cepeda, G., "Dynamic Capabilities and Operational Capabilities: A Knowledge Management Perspective", Journal of Business Research, 60(5), pp.426~437 (2007)
  31. 문창호, "An Empirical Examination of the Performance Impact of Coalignment between Competitive Strategy and Environmental Uncertainty", 전략경영연구, 11(2), pp.155~178 (2008), 한국전략경영학회
  32. Chang, K. H., "Safeguarding Investments and Creation of Transaction Value in Asymmetric International Subcontracting Relationships: The Role of Relationship Learning and Relational Capital", Journal of World Business, 42(4), pp.477~488 (2007)
  33. Chatterjee, S., "The Link between Resources and Type of Diversification: Theory and Evidence", Strategic Management Journal, 12(1), pp.33~48 (1991)
  34. Christensen, C. H., "An Empirical Investigation of the Factors Influencing Exporting Success of Brazilian Firms", Journal of International Business Studies, 18(3), pp.61~77 (1987)
  35. Cohen, W. M., "Absorptive Capacity: A New Perspective on Learning and Innovation", Administrative Science Quarterly, 35(1), pp.128~152 (1990)
  36. Coleman, J. S., "Social Capital in the Creation of Human Capital", American Journal of Sociology, 94, pp.95~120 (1988)
  37. Coleman, J. S., "Foundations of Social Theory" (1990), Harvard University Press
  38. Cooper, R. G., "The Impact of Export Strategy on Export Sales Performance", Journal of International Business Studies, 16(Spring), pp.37~55 (1985)
  39. Cullen, J. B., "Success through Commitment and Trust: The Soft Side of Strategic Alliance Formation", Journal of World Business, 35, pp.223~241 (2000)
  40. Czinkota, M. R., "The Policy Gap in International Marketing", Journal of Inter- national Marketing, 8(1), pp.99~111 (2000)
  41. Day, G. S., "The Capabilities of Market-Driven Organizations", Journal of Marketing, 58(4), pp.37~52 (1994)
  42. Day, G. S., "Assessing Advantage: A Framework for Diagnosing Competitive Superiority", Journal of Marketing, 52, pp.1~20 (1988)
  43. Denis, J. E., "Market Knowledge, Diversification and Export Expansion", Journal of International Business Studies, 16(3), pp.77~89 (1985)
  44. Dess, G. G., "Industry Effects and Strategic Management Research", Journal of Management, 16(1), pp.7~27 (1990)
  45. Dhanaraj, C., "A Resource-Based Approach to the Study of Export Performance", Journal of Small Business Management, 41(3), pp.242~261 (2003)
  46. Douglas, S. P., "Evolution of Global Marketing Strategy: Scale, Scope and Synergy", Columbia Journal of World Business, 24(1), pp.47~59 (1989)
  47. Douglas, S. P., "The Myth of Globalization", Columbia Journal of World Business, (Winter), pp.19~29 (1987)
  48. Dwyer, R. F., "Developing Buyer-Seller Relationships", Journal of Marketing, 51, pp.11~27 (1987)
  49. Eisenhardt, K. M., "Dynamic Capabilities: What Are They?", Strategic Management Journal, 21(10-11), pp.1105~1121 (2000)
  50. Fornell, C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
  51. Galbreath, J., "Which Resources Matter to Firm Success? An Exploratory Study of Resource-Based Theory", Technovation, 25, pp.979~987 (2005)
  52. Ganesan, S., "Determinants of Long-Term Orientation in Buyer-Seller Rela- tionships", Journal of Marketing, 58, pp.1~19 (1994)
  53. Gencturk, E. F., "Norms and Control-Based Governance of International Manufacturer-Distributor Relational Exchanges", Journal of In- ternational Marketing, 15(1), pp.92~126 (2007)
  54. Geyskens, I., "The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study", International Journal of Research in Marketing, 13(4), pp.303~317 (1996)
  55. Glejser, H., "Exports in An Imperfect Competition Framework: An Analysis of 1446 Exporters", Quarterly Journal of Economics, 94(3), pp.507~524 (1980)
  56. Grant, R. M., "The Resource-Based Theory of Competitive Advantage: Impli- cations for Strategy Formulation", California Management Review, 33(3), pp.114~135 (1991)
  57. Gripsrud, G., "The Determinants of Export Decisions and Attitudes to a Distant Market: Norwegian Fishery Exports in Japan", Journal of International Business Studies, 21(3), pp.469~485 (1990)
  58. Gulati, R., "Where Do Interorganizational Networks Come From?", American Journal of Sociology, 104(5), pp.1439~1493 (1999)
  59. Harman, H. H., "Modern Factor Analysis" (1967), University of Chicago Press
  60. Hill, C. W. L., "Strategic Management Theory an Integrated Approach" (2004), Houghton Mifflin
  61. Hill, J. S., "Adapting Products to LDC Tastes", Harvard Business Review, 62, pp.92~101 (1984)
  62. Hitt, M. A., "Strategy Management" (1997), West
  63. Hult, G. T. M., "Does Market Orientation Matter?: A Test of the Relationship between Positional Advantage and Performance", Strategic Management Journal, 22(9), pp.899~906 (2001)
  64. Ichniowski, C., "The Effects of Human Resource Management Practices on Productivity", American Economic Review, 87(3), pp.291~313 (1997)
  65. Jain, S. C., "Standardization of International Marketing Strategy: Some Research 22 Hypotheses", Journal of Marketing, 53, pp.70~79 (1989)
  66. Jantunen, A., "Entrepreneurial Orientation, Dynamic Capabilities and International Performance", Journal of International Entrepreneurship, 3(3), pp.223~243 (2005)
  67. Johnson, J., "Market-Focused Strategic Flexibility: Conceptual Advances and Integrative Model", Journal of Academy of Marketing Science, 31(1), pp.74~89 (2003)
  68. Julien, P. A., "Competitive Strategy and Performance of Exporting SMEs: An Empirical Investigation of the Impact of Their Export Information Search and Competencies", Entrepreneurship Theory and Practices, 27(3), pp.227~245 (2003)
  69. Kale, P., "Learning and Protection of Proprietary Assets in Strategic Alliances: Building Relational Capital", Strategic Management Journal, 21(3), pp.217~237 (2000)
  70. Karnani, A., "Generic Competitive Strategies: An Analytical Approach", Strategic Management Journal, 5(4), pp.367~380 (1984)
  71. Katsikeas, C. S., "Determinants of Export Per- formance in a European Context", European Journal of Marketing, 30(6), pp.6~35 (1996)
  72. Katsikeas, C. S., "Developing Successful Trust- Based International Exchange Relationships", Journal of International Business Studies, 40, pp.132~155 (2009)
  73. Kaynak, E., "Export Behavior of Small and Medium-Sized Ma- nufacturers: Some Policy Guidelines for International Marketers", Management International Review, 24(2), pp.61~69 (1984)
  74. Kirpalani, V. H., "International Marketing Effectiveness of Technology-Oriented Small Firms", Journal of International Business Studies, (Winter), pp.81~90 (1980)
  75. Kogut, B., "Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation", Journal of International Business Studies, 24(4), pp.625~645 (1993)
  76. Koh, A. C., "Variations in Export Performance Due to Differences in Export Marketing Strategy: Implications for Industrial Marketers", Journal of Business Research, 17(3), pp.249~258 (1988)
  77. Kohli. A. K., "Market Orientation: The Construct, Research Propositions, and Managerial Implications", Journal of Marketing, 54(2), pp.1~18 (1990)
  78. Krackhardt, D., "Informal Networks: The Company Behind the Chart", Harvard Business Review, 71(4), pp.104~111 (1993)
  79. Lages, C., "The RELQUAL Scale: A Measure of Relationship Quality in Export Market Ventures", Journal of Business Research, 58(9), pp.1040~1048 (2005)
  80. Laursen, K., "The Importance of Sectoral Differences in the Application of Com- plementary HRM Practices for Innovation Performance", International Journal of the Economics of Business, 9(1), pp.139~156 (2002)
  81. Leana, C., "Organizational Social Capital and Employment Relations", Academy of Management Review, 24(3), pp.538~555 (1999)
  82. Lee, J, R, "An Empirical Study on the Effects of Social Capital on Relationship Investment and Commitment in Export Channel Relationships", International Business Review, 9(2), pp.159~179 (2005)
  83. Leonidou, L. C., "Building Successful Export Business Relationships: A Behavioral Perspective", Journal of International Marketing, 10(3), pp.99~115 (2002)
  84. Liao, J., "Organizational Dynamic Capability and Innovation: An Empirical Examination of Internet Firms", Journal of Small Business Management, 47(3), pp.263~286 (2009)
  85. Luo, Y., "Contract, Cooperation, and Performance in International Joint Ventures", Strategic Management Journal, 23(10), pp.903~919 (2002)
  86. Mahoney, J. T., "The Resource-Based View within the Con- versation of Strategic Management", Strategic Management Journal, 13, pp.363~380 (1992)
  87. Makadok, R., "Toward a Synthesis of the Resource-Based and Dynamic-Capability Views of Rent Creation", Strategic Management Journal, 22(5), pp.387~401 (2001)
  88. Mathieu, J. E., "A Review and Meta-Analysis of the Antecedents, Correlates and Consequences of Organizational Commitment", Psychological Bulletin, 108(2), pp.171~194 (1990)
  89. McGahan, A. M., "How Much Does Industry Matter, Really?", Strategic Management Journal, 18(4), pp.15~30 (1997)
  90. Mohr, J., "Characteristics of Partnership Success: Partnership Attributes, Communication Behaviour, and Conflict Resolution Techniques", Strategic Management Journal, 15(2), pp.135~152 (1994)
  91. Morgan, N. A., "Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment", Journal of Marketing, 68(1), pp.90~108 (2004)
  92. Morgan, R. M., "The Commitment-Trust Theory of Relationship Marketing", Journal of Marketing, 58(3), pp.20~38 (1994)
  93. Nelson, M., "Political Socialization and Social Studies Education: Reassessing the Conventional Wisdom", Social Education, 53, pp.314~316 (1989)
  94. Newbert, S. L., "New Firm Formation: A Dynamic Capability Perspective", Journal of Small Business Management, 43(1), pp.55~77 (2005)
  95. Oliver, M., "The Politics of Disablement" (1990), Macmillan and St Martins Press
  96. Peng, M. W., "Managerial Ties and Firm Performance in a Transition Economy: The Nature of a Micro-Macro Link", Academy of Management Journal, 43(3), pp.486~501 (2000)
  97. Penrose, E. T., "The Theory of the Growth of the Firm" (1959), Oxford University Press
  98. Peteraf, M. A., "The Cornerstones of Competitive Advantage: A Resource- Based View", Strategic Management Journal, 14(3), pp.179~191 (1993)
  99. Piercy, N. F., "Sources of Competitive Advantage in High Performing Exporting Companies", Journal of World Business, 33(4), pp.378~393 (1998)
  100. Podsakoff, P. M., "Self-reports in Organizational Research: Problems and Prospects", Journal of Management, 13, pp.419~441 (1986)
  101. Porter, M. E., "Competitive Strategy: Techniques for Analysing Industries and Competitors" (1980), Free Press
  102. Porter, M. E., "Competitive Advantage: Creating and Sustaining Superior Performance" (1985), Free Press
  103. Portes, A., "Social Capital: Its Origins and Applications in Modern Sociology", Annual Review of Sociology, 24, pp.1~24 (1998)
  104. Quelch, J. A., "Customizing Global Marketing", Harvard Business Review, 64, pp.59~68 (1986)
  105. Rao, C. P., "Organizational Scholarship and the Eradication of Global Poverty", Academy of Management Journal, 48(6), pp.970~972 (2005)
  106. Reed, R., "Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage", Academy of Management Review, 15(1), pp.88~102 (1990)
  107. Reid, S. D., "The Impact of Size on Export Behaviour in Small Firms, In Export Management: An International Context" (1982), Prager Publishers
  108. Rosson, P. J., "Manufacturer-Overseas Distributor Relations and Export Performance", Journal of International Business Studies, 13(2), pp.57~71 (1982)
  109. Salancik, G. R., "Constraints on Administrator Discretion: The Limited Influence of Mayors on City Budgets", Urban Affairs Quarterly, 12(4), pp.475~496 (1977)
  110. Sandefur, R. L., "A Paradigm for Social Capital", Rationality and Society, 10(4), pp.481~501 (1998)
  111. Scherer, F. M., "Industrial Market Structure and Economic Performance" (1990), Houghton Mifflin
  112. 신형덕, "The impact of institutional trust ontransaction cost of the firm", 전략경영연구, 10(1), pp.19~33 (2007), 한국전략경영학회
  113. Sinkula, J. M., "A Framework for Market- Based Organizational Learning: Linking Values, Knowledge, and Behavior", Journal of the Academy of Marketing Science, 25(4), pp.305~318 (1997)
  114. Skarmeas, D. A., "Drivers of Superior Importer Performance in Cross-Cultural Supplier-Reseller Relationships", Industrial Marketing Ma- nagement, 30(2), pp.227~241 (2001)
  115. Stalk, G., P. Evans, "Competing on Capabilities: The New Rules of Corporate Strategy", Harvard Business Review, 70(2), pp.57~69 (1992)
  116. Styles, C., "Successful Export Practice: The UK Experience", International Marketing Review, 11(6), pp.23~47 (1994)
  117. Styles, C., "The Future of Relational Research in International Marketing: Constructs and Conduits", International Marketing Review, 17(6), pp.492~508 (2000)
  118. Styles, C., "A Relational Model of Export Performance", Journal of International Business Studies, 39, pp.880~900 (2008)
  119. Tallman, S. B., "Strategic Management Model and Resource-Based Strategies among MNEs in a Host Market", Strategic Management Journal, 12(S1), pp.69~82 (1991)
  120. Teece, D. J., "Dynamic Capabilities and Strategic Management", Strategic Management Journal, 18(7), pp.509~556 (1997)
  121. Terpstra, V., "International Marketing" (1997), The Dryden Press
  122. Uzzi, B., "The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect", American Sociological Review, 61, pp.674~698 (1996)
  123. Uzzi, B., "Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness", Administrative Science Quarterly, 42(1), pp.35~67 (1997)
  124. Varadarajan, P. R., "Delineating the Scope of Corporate, Business, and Marketing Strategy", Journal of Business Research, 31(2-3), pp.93~105 (1994)
  125. White, R. E., "Generic Business Strategies, Organizational Context, and Per- formance: An Empirical Investigation", Strategic Management Journal, 7(3), pp.217~231 (1986)
  126. Wu, L., "Applicability of Resource-Based and Dynamic-Capability View under Environment Volatility", Journal of Business Research, 63(1), pp.27~31 (2010)
  127. Yamin, S., "Relationship between Generic Strategies, Competitive Advantage and Organizational Performance: An Empirical Analysis", Technovation, 19(8), pp.507~518 (1999)
  128. Yeung, A. K., "Organizational Learning Capability: Generating and Generalizing Ideas with Impact" (1999), Oxford University Press
  129. Zahra, S. A., "International Corporate Entrepreneurship and Firm Performance: The Moderating Effect of International Environmental Hostility", Journal of Business Venturing, 15(5-6), pp.469~492 (2000)
  130. Zahra, S. A., "The Effect of the Environment on Export Performance among Telecommunications New Ventures", Entrepreneurship Theory and Practice, 22(1), pp.25~46 (1997)
  131. Zhang, C., "Manufacturer Governance of Foreign Distributor Relationships: Do Relational Norms Enhance Competitiveness in the Export Market?", Journal of International Business Studies, 34(4), pp.550~566 (2003)
  132. Zollo, M., "Deliberate Learning and the Evolution of Dynamic Capabilities", Organization Science, 13(3), pp.339~351 (2002)
  133. Zott, C., "Dynamic Capabilities and the Emergence of Intra-Industry Differential Firm Performance: Insights from a Simulation Study", Strategic Management Journal, 24(2), pp.97~125 (2003)
  134. Zou S., "The Effect of Export Marketing Capabilities on Export Performance: An investigation of Chinese Exporters", Journal of Inter- national Marketing, 11(4), pp.32~55 (2003)
  135. Zou, S., "The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997", International Marketing Review, 15(5), pp.333~356 (1998)

관련 논문AI추천

한국 기업의 수출성과 결정요인에 관한 메타분석: 중소기업을 중심으로이철, 민용기한국국제경영학회 · 국제경영연구2023 · 제34권 제1호한국수출기업의 수출기업 역량, 수출마케팅전략 실행효과 및 수출 경쟁우위가 수출성과에 미치는 영향김정권한국기업경영학회 · 기업경영연구2016 · 제23권 제1호수출지속 중소기업의 수출역량이 수출성과에 미치는 영향: 수출시장지향적 활동, 지원정책 활용수준의 매개효과를 중심으로박광호, 안윤지한국중소기업학회 · 중소기업연구2015 · 제37권 제4호지역 중소기업의 환경 역량 전략이 수출성과에 미치는 영향김승호, 허무열한국유통과학회 · 유통과학연구2015 · 제13권 제3호국내시장지배력 및 조직역량이 수출전략에 미치는 효과: 외환위기 후 급격한 환경변화의 조절적 역할박종훈, 이승현, 이호욱한국국제경영학회 · 국제경영연구2007 · 제18권 제1호자원기반 관점에서 본 수출중단기업의 글로벌 시장 재진입 방안에 관한 연구박광호, 안윤지한국중소기업학회 · 중소기업연구2015 · 제37권 제3호

이 간행물의 다른 논문 (3건)

자회사의 자율성이 자회사 성과에 미치는 영향: 상호 의존성과 문화적 거리의 조절 효과를 중심으로김성용, 이광철, 홍세화, 신형덕pp. 1-22Geographic Agglomeration, MNC Characteristics, and Knowledge Acquisition of Japanese R&D Subsidiaries in the United States송재용, 강진구pp. 23-49거시모델을 통한 외국인투자 인센티브정책의 효과 분석김용덕, 윤영선pp. 51-76
원문 보기