뉴미디어, 미디어 파사드 기술의 구현방법에 관한 연구

Abstract

The history of graphic using an outer wall from a redevelopment project in New York City in 1960’s has been developed as a concept of Super Graphic in US in 1966. Today, it has placed a type of Space Graphic or Graphic in Environment, Out-Door Wall Painting, and Public Art. As human’s activities are increased at night along with development of lighting, image, IT people have established ways of promoting after sunset,one of which is a new media technology called Media Facade. Media Facade as a tool for a new type of media communication has been studying increasingly around promotion, art, and design by combining lighting, image and IT. It is already shown for the first time for a promotion in department of GALLERIA, Seoul in 2004. Moreover, lately, it is used as a promotion for the government or major companies like Cheongwadae(the Blue House),the City Hall of Seoul, SAMSUNG Fire &Marine Insurance, KUMHO ASIANA, Sangam DMC and so on. What’s more, it is recently used for an innovative method of promotion in famous entertainment agencies. Walter Benjamin, a critic in Germany,forecasted early that the art tendency in 21century would be a combination of art and new media. The advent of new media called Media Facade has begun to be used as a tool for branding to improve its image and promotion and furthermore, it contributes to widening a range of media art. There are two ways of technical realization of Media Facade which are categorized as Design Mapping and LED. In the beginning the method of realization in South Korea was usually to use LED, however, in recent years it is preferred to a way of Design mapping which is to project 3D images onto the whole or partial outer wall in real time by using a number of beam projectors. It is a technology to shows 3D images, which have visual depth perception, by realizing high quality images in real time, not installing special screen but only with projection equipment. This study will examine technical trend in and outside the country and characteristics of Media Facade technology which builds communication interface by using outer wall. After that, this paper will compare and analyze a way of realization categorized by Design mapping and LED methods. In addition to that, this study will assign diversity in a new planning process by introducing Design mapping method, Media Facade technology that uses Watchout System which is not familiar with in South Korea.