드라마의 성공 전략과 흥행 요인 분석 연구 - 케이블 채널 “응답하라 1988” 중심으로 -
An Analysis of Strategy for Success and a Cause of a Box Office Big Hit - Based on Cable TV “Reply 1988” -
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“Reply 1988”is an animate drama which gave audience human touch. It has well-made story structure and a courtesy for humanity. While audience were watching it, they could feel themselves going up and down depending on each episode with joy and sadness. The just moment egoism and individualism get into full swing and children even harm their parents, people in modern society get cold-hearted and lost. In this view, <Reply 1998> plays a major role in medicine for those social circumstances. <Reply 1998> establishes a chance to reflect how we live in this modern society where we fiercely compete to survive in a daily life and what is the most valuable in our lives. It not only makes the audience think the reason Korea is called “Hell Korea”or “the republic of suicide but also suggests that we need to look around our neighbors and recover our warm-hearted mind. That is the theme of <Reply 1998>. As mentioned earlier, <Reply 1998> conveyed an affectionate and moving story. I started this research with the hope that our society will change into a place which gets more warm people than unfriendly people. This study is researched that I analyze social trend on contemporary culture and study the paradigm of TV drama’ mega hit through <Replay 1988>, essence of Dramaturgy
Abstract
“Reply 1988”is an animate drama which gave audience human touch. It has well-made story structure and a courtesy for humanity. While audience were watching it, they could feel themselves going up and down depending on each episode with joy and sadness. The just moment egoism and individualism get into full swing and children even harm their parents, people in modern society get cold-hearted and lost. In this view, <Reply 1998> plays a major role in medicine for those social circumstances. <Reply 1998> establishes a chance to reflect how we live in this modern society where we fiercely compete to survive in a daily life and what is the most valuable in our lives. It not only makes the audience think the reason Korea is called “Hell Korea”or “the republic of suicide but also suggests that we need to look around our neighbors and recover our warm-hearted mind. That is the theme of <Reply 1998>. As mentioned earlier, <Reply 1998> conveyed an affectionate and moving story. I started this research with the hope that our society will change into a place which gets more warm people than unfriendly people. This study is researched that I analyze social trend on contemporary culture and study the paradigm of TV drama’ mega hit through <Replay 1988>, essence of Dramaturgy
참고문헌 (11)
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- 지은영, "응답하라 1997 - 삶을 위로하는 반가운 추억 1997년 그때를 아십니까?" (2012), 민족21
- 김경묵, "대 흥행(blockbuster)드라마의 조건-드라마의 친숙도, 주연 배우 지명도, 인터넷 평가 기사 등이 시청률에 미치는 영향", 한국인사관리학회 학술대회 발표논문집, pp.11~ (2008)
- 신동희, "Retro(복고) 콘텐츠 트렌드(Trend)를 통해 살펴본 사용자의 감성적 경험연구: <응답하라 1994>를 중심으로", 한국콘텐츠학회 논문지, 14(4), pp.123~134 (2014), 한국콘텐츠학회[DOI]
- 이서라, "<응답하라 1994>는 어떻게 응답되었는가? 수용자의 경험적 해석과 정서구조(Structures of Feeling)를 중심으로", 한국방송학보, 30(1), pp.71~110 (2016), 한국방송학회
- 복고 트렌드 관련 인식 조사, "마크로밀엠브레인", ~ (2012)
- 이우정만 있었나..숨은 공신 ‘작가 3인방’⑤, "이데일리", 2016
- "따뜻한 가족애, 응답하라 1988 명장면 Best 3" (2016)[URL]
- "사람 냄새가 나서 참 좋았던 드라마 <응답하라 1988>" (2016)[URL]
- "응답하라 1988" (2016)[URL]