본문 바로가기
KERD
논문KCI 등재

S-NS 다이어그램으로 강의 만족도 개선 사례 연구

Case Study for Improving Lecture Satisfaction using S-NS Diagram

1

조회

0

다운로드

0

인용

0

참고문헌

키워드

주제분류학제간연구

초록

Purpose: This paper proposes S-NS diagram. S-NS diagram helps us find core factors which improve customer satisfaction. Methods: S-NS diagram draws a scatter diagram based on marks obtained from surveys consisting of several questions on satisfaction and non-satisfaction at the same time. S-NS diagram is divided into the 4 regions. We focused on region B which is High satisfaction and high non-satisfaction shown in S-NS diagram. Region B is the areas for needs to improve. Results: S-NS diagram can find few important factors which affect customer satisfaction. We improve Lecture Satisfaction using S-NS Diagram. Conclusion: S-NS diagram has been proven to be an effective method for improving customer satisfaction with a lecture satisfaction improvement example. We know S-NS diagram can use many fields including manufacture and service areas.

Abstract

Purpose: This paper proposes S-NS diagram. S-NS diagram helps us find core factors which improve customer satisfaction. Methods: S-NS diagram draws a scatter diagram based on marks obtained from surveys consisting of several questions on satisfaction and non-satisfaction at the same time. S-NS diagram is divided into the 4 regions. We focused on region B which is High satisfaction and high non-satisfaction shown in S-NS diagram. Region B is the areas for needs to improve. Results: S-NS diagram can find few important factors which affect customer satisfaction. We improve Lecture Satisfaction using S-NS Diagram. Conclusion: S-NS diagram has been proven to be an effective method for improving customer satisfaction with a lecture satisfaction improvement example. We know S-NS diagram can use many fields including manufacture and service areas.

참고문헌 (17)

  1. Astin, A. W, "Student involvement : A developmental theory for higher education", Journal of College Student Development, 40(5), pp.518~529 (1999)
  2. Barone, S., "Design of a university course quality by teaching experiments and student feedback(TESF)", Total Quality Management & Business Excellence, 20(7), pp.687~703 (2009)
  3. Douglas, F., "Measuring student satisfaction at a UK university", Quality Assurance in Education, 14(3), pp.251~267 (2006)
  4. Duque, L. C., "A framework for analyzing higher education performance: students' satisfaction, perceived learning outcomes, and dropout intentions", Total Quality Management & Business Excellence, 25(1-2), pp.1~21 (2014)
  5. Eagle, L., "Are student customers? TQM and marketing perspectives", Quality Assurance in Education, 15(1), pp.44~60 (2007)
  6. 김민주, "서비스 제공자의 성격이 서비스 교육성과에 미치는 영향에 관한 연구", 품질경영학회지, 39(1), pp.1~14 (2011), 한국품질경영학회
  7. 김규식, "요소만족과 고객만족이 NPS(순추천고객지수)의 추천의향에 미치는 영향에 관한 실증 연구 - 부엌가구를 중심으로 -", 품질경영학회지, 37(2), pp.58~67 (2009), 한국품질경영학회
  8. 김규식, "제습기산업의 유통경로별 서비스품질이 고객만족 및 고객충성에 미치는 상호관계에 대한 연구", 품질경영학회지, 42(4), pp.665~684 (2014), 한국품질경영학회[DOI]
  9. Martinez-Caro, E., "An Application of the performance-evaluation model for e-learning quality in higher education", Total Quality Management & Business Excellence, pp.1~16 (2014)
  10. Parasuman, A., "SERVQUAL : a multiple item scale for measuring consumer perceptions of service quality", Journal of Retailing, 64(1), pp.12~40 (1988)
  11. Ramseook-Munhurrun, P., "A proposed model for measuring service quality in secondary education", International Journal of Quality and Service Sciences, 2(3), pp.335~351 (2010)
  12. Raharjo, H., "A Methodology to Improve Higher Education Quality using the Quality Function Deployment and Analytic Hierarchy Process", Total Quality Management & Business Excellence, 18(10), pp.1097~1115 (2007)
  13. Ree, S. B., "A study on education quality using the Taguchi method", Total Quality Management & Business Excellence, 25(7-8), pp.935~943 (2014)
  14. Ree, S. B., "6 sigma Theory and Practice" (2009), Eretech
  15. Ree, S. B., "Quality Story" (2012), Eretech
  16. Yeo, R. K., "Beyond SERVQUAL: The competitive forces of higher education in Singapore", Total Quality Management & Business Excellence, 25(1-2), pp.95~123 (2014)
  17. Yildiz, S. M., "Service quality evaluation in the school of physical education and sports: An empirical investigation of students' perceptions", Total Quality Management & Business Excellence, 25(1-2), pp.80~94 (2014)

관련 논문AI추천

이 간행물의 다른 논문 (9건)