본문 바로가기
KERD
논문KCI 등재

IoT기반 헬스케어 사용자 경험가치가 사용량과 지속적 사용의도에 미치는 영향에 관한연구 -중국내 샤오미 미밴드 사용자를 중심으로-

The influence of the IoT based healthcare user’s experience value on the usage and continuous use intention -Focused on Xiaomi Mi band user in china-

0

조회

0

다운로드

7

인용

0

참고문헌

키워드

주제분류학제간연구

초록

Purpose: This study identifies causality in IoT-based healthcare user’s experience(playful experience, economical experience), trust, usage, degree of dependence and continuous use intention, especially focused on chinese case. Methods: Face to face interviews was conducted for people who has experience in the use of the Xiaomi Mi band. This study used Partial Least Square(PLS) method with the questionnaires from the interview. Results: IoT-based healthcare users taking playful experience have a strong trust in a positive economic experiences. Also, the user recognizing the experience as an economic one shows stronger intention to use continuously. Conclusion: By getting healthcare users have more economic experience, they have continuous use intention of healthcare product. The empirical findings can be applied to the related companies strategy building.

Abstract

Purpose: This study identifies causality in IoT-based healthcare user’s experience(playful experience, economical experience), trust, usage, degree of dependence and continuous use intention, especially focused on chinese case. Methods: Face to face interviews was conducted for people who has experience in the use of the Xiaomi Mi band. This study used Partial Least Square(PLS) method with the questionnaires from the interview. Results: IoT-based healthcare users taking playful experience have a strong trust in a positive economic experiences. Also, the user recognizing the experience as an economic one shows stronger intention to use continuously. Conclusion: By getting healthcare users have more economic experience, they have continuous use intention of healthcare product. The empirical findings can be applied to the related companies strategy building.

참고문헌 (31)

  1. Anderson, J. C., "Structural equation modeling in practice : A review and recommended two-step approach", Psychological Bulletin, 103(3), pp.411~423 (1988)
  2. Baron, R. M., "The moderator-mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations", Journal of Personality and Social Psychology, 51(1), pp.1173~1182 (1986)
  3. Bass, A., "Metabolic differentiation of distinct muscle types at the level of enzymatic organization", European Journal of Biochemistry, 10(2), pp.198~206 (1969)
  4. Bhattacherjee, A, "Understanding information systems continuance : an expectation cofirmation model", MIS quarterly, 25(3), pp.351~370 (2001)
  5. Chin, W. W, "The partial least squares approach to structural equation modeling", Modern methods for business research, 295(2), pp.295~336 (1998)
  6. Cho, D. H., "An Empirical Study on Use-Diffusion of Mobile Commerce", pp.2013
  7. Cohen, J., "Applied multiple regression~correlation analysis for the behavioralsciences" (1983), Erlbaum
  8. Fornell, C., "Structural equation models with unobservable variables and measurement error : Algebra and statistics", Journal of marketing research, 18(3), pp.382~388 (1981)
  9. Griffiths, M., "The UK national telephone gambling helpline-Results on the first year of operation", Journal of Gambling Studies, 15(1), pp.83~90 (1999)
  10. Holbrook, M. B., "The experiential aspects of consumption : Consumer fantasies, feelings, and fun", Journal of Consumer Research, 9(2), pp.132~140 (1982)
  11. Holbrook, M. B, "The nature of customer value : an axiology of services in the consumption experience", Service quality : New directions in theory and practice, 21(1), pp.21~71 (1994)
  12. 황순호, "한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구: 대형 할인점을 중심으로", 아시아마케팅저널, 14(2), pp.209~237 (2012), 한국마케팅학회[DOI]
  13. 김상조, "온라인 경험가치가 소비자 신뢰 및 감정에 미치는 영향", 통상정보연구, 10(1), pp.117~135 (2008), 한국통상정보학회
  14. 김상훈, "사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구", 아시아마케팅저널, 12(3), pp.1~24 (2010), 한국마케팅학회
  15. 김상만, "한국의 국가적 이미지가 의료관광품질의 기대 형성에 미치는 영향", 품질경영학회지, 37(4), pp.87~99 (2009), 한국품질경영학회
  16. 이성호, "호텔이용 고객의 경험가치가 경쟁적 고립 및 행동적 충성도에 미치는 영향관계", 관광레저연구, 21(4), pp.489~508 (2009), (사)한국관광레저학회
  17. Liu, R. J., "An exploration of social networking sites(SNS)adoption in Malaysia using technology acceptance model(TPB)& intrinsic motivation", Knowledge Management Forum, 55(1), pp.25~27 (2013)
  18. Morgan, Robert M., "The commitment-trust theory of relationship marketing", The journal of marketing, 58(3), pp.20~38 (1994)
  19. 박현지, "신뢰와 만족을 매개로 한 모바일 관광정보 서비스의 특성, 경험가치, 사용의도에 관한 관계분석", 호텔경영학연구, 20(1), pp.245~265 (2011), 한국호텔외식관광경영학회
  20. Ridgway, Nancy M., "Exploration in product usage : A model of use innovativeness", Psychology & Marketing, 11(1), pp.69~84 (1994)
  21. Ryu, D., "Propagation of ultra-high-energy protons through the magnetized cosmic web", The Astrophysical Journal, 682(1), pp.29~33 (2008)
  22. Semeijn, J., "E-services and offline fulfilment : how e-loyalty is created", Managing Service Quality : An International Journal, 15(2), pp.182~194 (2005)
  23. Shelby, L. Z, "Embedded Web Services", IEEEWireless Communications, 17(6), pp.52~57 (2010)
  24. Shih, C. F., "Beyond adoption:development and application of a use-diffusion model", Journal of Marketing, 68(1), pp.59~72 (2004)
  25. Song, Z. Y, "Characteristic of Management and Strategy of Adult Education under the Condition of Intformationization", Journal of Tonghua Teachers College, 28(1), pp.79~81 (2007)
  26. Sweeney, Jillian C., "Consumer perceived value : The development of a multiple item scale", Journal of retailing, 77(2), pp.203~220 (2001)
  27. Tsoukatos, E., "Path analysis of perceived service quality, satisfaction and loyalty in Greek insurance", Managing Service Quality : An International Journal, 16(5), pp.501~519 (2006)
  28. Wang, X. W., "An empirical study of factors on Information adopting behavior of group purchase under the mobile environment : based on information ecology perspetive", Library and Information Service, 59(7), pp.45~57 (2015)
  29. Won, W., "A Study on the Service Quality Strategy of University Education", JKSQM, pp.425~424 (2010)
  30. Yu, Ting Liao., "The Influence of Cyberbullying and Flame Wars on the Brand Loyalty of Online Gamers", Information dissemination research, 4(2), pp.23~42 (2014)
  31. Zhao, P., "Research on continual usage intention of online storage service : a perspecive of user satisfaction and perceived risk", Journal of Information Resources Management, 5(2), pp.70~78 (2015)

관련 논문AI추천

이 간행물의 다른 논문 (15건)