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전자민원서비스 사용 의도 영향 요인

Factors Influencing the Intention of using G4C(Government for Citizen)

한상일
한국전문경영인학회|2010.04|전문경영인연구 (Journal of CEO and Management Studies)|제13권 제1호|pp. 213-240

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참고문헌

키워드

기술수용모델Technology Acceptance Model전자민원서비스G4C(Government for Citizen)

초록

본 연구는 정보기술 분야에서 기술수용에 관한 뛰어난 설명력을 보여주고 있는 기술수용모델(TAM: Technology Acceptance Model)을 기초로 하여, 웹을 기반으로 서비스 하는 전자민원서비스의 사용의도에 영향을 줄 수 있는 유효한 요인들을 추가 적용하여 모델을 확장․수정하였다. 이러한 사용자 관점에서의 사용의도에 대한 연구를 통하여 전자민원시스템 운영자들에게 더 많은 사용자들이 수용할 수 있도록 전자민원서비스 시스템을 개선하는데 필요한 기초적인 정보와, 잠재 사용자들의 서비스 사용을 촉진할 수 있는 대안에 대한 통찰력을 제공할 수 있을 것이다. 연구의 주요 결과는 다음과 같다. 첫째, 전자민원서비스의 사용 경험 유무에 따라 사용 의도에 영향을 미치는 변인들의 관계 정도는 차이가 있다. 둘째, 선행 연구들에서 유효하게 판명되었던 대부분의 변인들이 전자민원서비스에 대해서도 유사한 영향관계를 나타내고 있다. 따라서 전자민원서비스의 효율성 제고와 서비스 확대를 위해서는 사용자들이 인지하는 유용성과 편의성, 유효성 제고를 위한 다양한 대안을 제시하고 이를 특성화된 사용자 집단별로 적용할 수 있는 실무적 기법들이 연구되어져야 할 것이다.

Abstract

Recently, information technology and internet have been affecting on not only personal life style and management of company but also service of government. On the end of 2002, Korean Government started G4C(Government for Civil : electronic service of civil petition) through the government portal web site. This web site allows customers use a single point of entry and send and receive information and to process monetary transaction and acts as a gateway to other agencies and related governments. There is no use if customers don’t adopt new way of public service which government provides. This research is to find out various factors which have effect on the intention of using G4C applying technology acceptance model. Major factors affecting the intention of using G4C are perceived usefulness, perceived ease of use and perceived risk. The other factor which effect on the intention of using G4C are perceived self efficacy. Perceived self efficacy and perceived ease of use affect perceived usefulness. Perceived self efficacy affects perceived ease of use.

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