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중국진출 다국적기업의 기술이전 역량과 제품개발 성과의 관계에서 시장 요인의 조절효과

Moderating Effect of Market Factors in the Relationship of the Technology Transfer Capabilities and the Performance of the Product Development on MNEs in China

정재휘|조연성
한국전문경영인학회|2014.08|전문경영인연구 (Journal of CEO and Management Studies)|제17권 제2호|pp. 263-284

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참고문헌

키워드

지적재산권Intellectual Property Right흡수역량New Product Development제품개발 성과시장매력도Technology TransferAbsorptive CapabilityMarket Potential기술이전. 전수역량Disseminative Capability

초록

본 연구는 중국시장 국내 다국적기업의 본사-자회사 간 기술이전 성과와 현지의 제품개발 성과의 관계를 경로모형으로 살펴보았다. 기술이전 관련 역량은 전수역량과 흡수역량으로 나누었으며, 기술이전 성과, 제품개발 성과를 주요 요인으로 설정하였다. 외부환경 요인으로 시장 잠재력과 지적재산권 보호정도를 설정하여 조절효과 가설을 수립하였다. 조절효과를 포함한 7개 가설을 93개 제조기업을 대상으로 구조방정식 모형을 이용하여 실증분석 하였다. 분석 결과 본사 전수역량과 자회사 흡수역량은 모두 기술이전 성과에 긍정적 영향을 주었다. 기술이전 성과는 또한 제품개발 성과에 긍정적 영향을 주었다. 조절효과 분석에서는 중국 현지의 지적재산권 보호 정도에 좋지 않다고 생각할수록 전수역량과의 조절효과가 기술이전 성과에 부정적 영향을 주는 것으로 나타났다. 시장 잠재력은 조절효과를 보여주지 못하였다. 이상의 논의를 바탕으로 시사점을 살펴보았으며, 연구 한계와 앞으로 연구방향을 논의하였다.

Abstract

This study looked at the path of the technology transfer and the product development between the headquarters and the subsidiary of MNEs in China market. The capabilities related to the technology transfer were divided by a disseminative capability and a absorptive capability. Technology transfer and product development were major factors in performance. As a external environmental factors, there were the market potential and the degree of the intellectual property right protection and the moderating effect hypothesis were proposed using these factors. Seven hypotheses including moderating effects were analyzed using a structural equation model to the 93 manufacturing MNEs. The results of the analysis, the both of the disseminative capability of headquarters and the absorption capabilities of subsidiary had a positive effect on the technology transfer. Technology transfer and also had a positive impact on product development performance. The moderating effect showed when MNEs think the degree of the intellectual property protection is not enough in China, the moderating effect between it and the disseminative capability has a negative impact on technology transfer. The market potential did not show the moderating effect. Based on above discussions, this study looked at the implications and discuss limitations and future research directions.

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