The Impact of Goal Relevance and Symbolic Relevance of a Brand on Islamic Identity and Royalty
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This study aims to investigate the meanings of goal relevance and symbolic relevance of a brand and its’ impact on Islamic identity. A total of 200 sets of questionnaires were distributed randomly in Bangladesh and the exact 180 sets of questionnaires were used to test the hypotheses by using ANOVA. The result of this study shows the goal relevance and the symbolic relevance of a brand has a significant influence on Islamic Identity. On the other hand, Islamic identity shows a positive attitude toward the brand with goal relevance and symbolic relevance. This study also found a positive impact of goal relevance and symbolic relevance of a brand on Islamic identity, and those who holds Islamic identity are called Muslim shows positive a attitude toward the brand. We expect that this paper will be a small contribution to the advancement of the Islamic market by governments and businesses.
Abstract
This study aims to investigate the meanings of goal relevance and symbolic relevance of a brand and its’ impact on Islamic identity. A total of 200 sets of questionnaires were distributed randomly in Bangladesh and the exact 180 sets of questionnaires were used to test the hypotheses by using ANOVA. The result of this study shows the goal relevance and the symbolic relevance of a brand has a significant influence on Islamic Identity. On the other hand, Islamic identity shows a positive attitude toward the brand with goal relevance and symbolic relevance. This study also found a positive impact of goal relevance and symbolic relevance of a brand on Islamic identity, and those who holds Islamic identity are called Muslim shows positive a attitude toward the brand. We expect that this paper will be a small contribution to the advancement of the Islamic market by governments and businesses.
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