New Clothing Adoption in an Islamic Market
1
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
Purpose This study aims – to examine new product adoption (NPA) in the context of clothing in Iran. Research design, data, and methodology – Data were gathered from cloth owners in Iran, focusing on famous cloth brands cloth. Further, using the proportionate stratified sampling method, a total 438 usable questionnaires were returned and analyzed through the use of structural equation modeling (SEM). In addition, LISREL software was used to analyze the data collected through the structured questionnaires. Results – Overall, the study findings indicate that education has a positive effect on new product adoption, whereas the impacts of religion and Attitude towards Consumption (ATC) on new product adoption are negative and significant, but the effect of age, peers, and income on new product adoption is not significant. Conclusions – Using date obtained from a large random sample of Iranian consumers, this study offers a deeper understanding of the attitudinal and personal antecedents of consumers’ new product adoption in an emerging market. Using the findings of the articles and conclusions will be useful for market researchers and, of course, business persons.
Abstract
Purpose This study aims – to examine new product adoption (NPA) in the context of clothing in Iran. Research design, data, and methodology – Data were gathered from cloth owners in Iran, focusing on famous cloth brands cloth. Further, using the proportionate stratified sampling method, a total 438 usable questionnaires were returned and analyzed through the use of structural equation modeling (SEM). In addition, LISREL software was used to analyze the data collected through the structured questionnaires. Results – Overall, the study findings indicate that education has a positive effect on new product adoption, whereas the impacts of religion and Attitude towards Consumption (ATC) on new product adoption are negative and significant, but the effect of age, peers, and income on new product adoption is not significant. Conclusions – Using date obtained from a large random sample of Iranian consumers, this study offers a deeper understanding of the attitudinal and personal antecedents of consumers’ new product adoption in an emerging market. Using the findings of the articles and conclusions will be useful for market researchers and, of course, business persons.
참고문헌 (90)
- Andrew, L., "Religiosity and the construction of a cultural-consumption identity", Journal of Consumer Marketing, 22(3), pp.142~151 (2005)
- Arndt, J., "Role of Product-related Conversations in the Diffusion of a New Product", Journal of Marketing Research, 4, pp.291~295 (1967)
- Bandura, A., "Social Foundations of Thought and Action:A Social Cognitive Theory" (1986), Prentice-Hall
- Bass, Frank M., "A New Product Growth for Model Consumer Durables", Management Science, 15(5), pp.215~227 (1969)
- Bayus, Barry L., "Word of mouth : The Indirect Effects of Marketing Efforts", Journal of Advertising Research, 25(3), pp.31~39 (1985)
- Bearden, W. O., "Reference group influence on product and brand purchase decisions", Journal of Consumer Research, 9, pp.183~194 (1982)
- Bonne, K., "Determinants of halal meat consumption in France", British Food Journal, 109(5), pp.367~386 (2007)
- Booz, A., "New Products Management for the 1980s" (1982), Booz Allen Hamilton
- Brown, T. J., "Spreading the word : investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context", Journal of the Academy of Marketing Science, 33(2), pp.123~138 (2005)
- Brunso, K., "Closing the gap between values and behavior : a means-end theory of lifestyle", Journal of Business Research, 57, pp.665~670 (2004)
- Burgess, S. M., "Research in Marketing Vol 11", pp.35~79 (1992), JAI Press
- Chau, P. Y. K., "Identifying early adopters of new IT products: a case of Windows 95", Information and Management, 33(5), pp.225~230 (1998)
- Cova, B., "Tribal marketing: the tribalisation of society and its impact on the conduct of marketing", European Journal of Marketing, 36(5-6), pp.595~620 (2002)
- Cova, B., "The industrial", consumer marketing dichotomy revisited, 2008, pp.23(1), 3~11
- Daghfous, N., "Values and adoptions of innovations : a cross-cultural study", Journal of Consumer Marketing, 16, pp.314~331 (1999)
- Derbaix, C., "Inducing word-of-mouth by eliciting surprise : a pilot investigation", Journal of Economic Psychology, 24(1), pp.99~116 (2003)
- Dickerson, M. D, "Characteristics of adopters and non-adopters of home computers", The Journal of Consumer Research, 10(2), pp.225~235 (1983)
- Fam, K. S., "The influence of religion on attitudes towards the advertising of controversial products", European Journal of Marketing, 38(5), pp.537~555 (2002)
- Feldman, Lawrence P., "Identifying Buyers of a Major Automotive Innovation", Journal of Marketing, 39, pp.47~53 (1975)
- Fitzgerald Bone, P, "Word-of-mouth effects on short-term and long-term product judgments", Journal of Business Research, 32, pp.213~223 (1995)
- Folkes, V. S., "The availability heuristic and perceived risk", Journal of Consumer Research, 15(1), pp.13~23 (1988)
- Foxall, G. R., "Consumer innovativeness: novelty seeking, creativity, and cognitive style", Research in Consumer Behavior, 3, pp.79~113 (1988), JAI Press
- Freiden, J. B., "Correlates of consumer information search for professional services", Journal of Professional Services Marketing, 4(1), pp.15~29 (1988)
- Garber, T., "From density to destiny : using spatial dimension of sales data for early prediction of new product success", Marketing Science, 23(3), pp.419~428 (2004)
- Garver, M. S., "Logistics research methods : Employing structural equation modeling to test for construct validity", Journal of Business Logistics, 20(1), pp.33~57 (1999)
- Gatignon, H., "A propositional inventory for new diffusion research", Journal of Consumer Research, 11, pp.859~867 (1985)
- Gatignon, H., "Handbook of Consumer Behavior", pp.316~348 (1991), Prentice-Hall
- Gronroos, C., "On defining marketing : finding a new roadmap for marketing", Marketing Theory, 6(4), pp.395~417 (2006)
- Griffin, A., "PDMA research on new product development practices : updating trends and benchmarking best practices", Journal of Product Innovation Management, 14, pp.429~458 (1997)
- Hae, Jin Gam, "Are fashion-conscious consumers more likely to adopt eco-friendly clothing?", Journal of Fashion Marketing and Management, 15(2), pp.178~193 (2010)
- Harrison-Walker, L. J., "The measurement of word-of-mouth communication and investigation of service quality and customer commitment as potential antecedents", Journal of Service Research, 4(1), pp.60~75 (2001)
- Hennig-Thurau, T., "Understanding relationship marketing outcomes : an integration of relationship benefits and relationship quality", Journal of Service Research, 4(3), pp.230~247 (2002)
- Hirschman, E. C., "Innovativeness, novelty seeking, and consumer creativity", Journal of Consumer Research, 7(3), pp.283~295 (1980)
- Hoelter, D. R., "The analysis of covariance structures : Goodness-of-fit indices", Sociological Methods and Research, 11, pp.325~344 (1983)
- Holak, S. L., "Intention and the dimensions of innovation : an exploratory model", Journal of Product Innovation Management, 7, pp.59~73 (1990)
- Hurt, H. T., "Scales for the measurement of innovativeness", Human Communication Research, 4(1), pp.58~65 (1977)
- Ilyas, S., "An Integrative Framework for Consumer Behavior : Evidence from Pakistan", International Journal of Business and Management, 6(4), pp.120~128 (2011)
- Im, S., "An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior", Journal of the Academy of Marketing Science, 31, pp.61~73 (2003)
- Jamal, A., "Marketing in a multicultural world : the interplay of marketing, ethnicity and consumption", European Journal of Marketing, 37(11), pp.1599~1620 (2003)
- Jo¨ reskog, K. G., "LISREL 8: User’s Reference Guide" (2003), Scientific Software International
- Kahle, L. R., "Social Values and Social Change:Adaptation to Life in America" (1983), Praeger
- Kamakura, W. A., "Value segmentation:a model for the measurement of values and value systems", Journal of Consumer Research, 18, pp.208~218 (1991)
- Kozinets, R. V., "E-tribalized marketing? The strategic implications of virtual communities of consumption", European Management Journal, 17(3), pp.252~264 (1999)
- Kumar, V., "Multinational diffusion models: an alternative framework", Marketing Science, 21(3), pp.318~331 (2002)
- Labay, D. G., "Exploring the consumer decision process in the adoption of solar energy systems", Journal of Consumer Research, 8, pp.271~278 (1981)
- Lai, A. W., "Consumption situation and product knowledge in the adoption of a new product", European Journal of Marketing, 25(10), pp.55~67 (1991)
- Lattin, J. M., "Using a varietyseeking model to identify substitute and complementary relationships among competing products", Journal of Marketing Research, 22(3), pp.330~339 (1985)
- Leavitt, C., "Development of a scale for innovativeness", Advances in Consumer Research, 2(1), pp.545~555 (1975)
- Leech, N. L., "SPSS for Intermediate Statistics; Use and Interpretation" (2005), Lawrence Erlbaum Associates
- Lindridge, A., "Religiosity and the construction of a cultural-consumption identity", Journal of Consumer Marketing, 22(3), pp.142~151 (2005)
- Locander, W. B., "The effect of self-confidence and anxiety on information seeking in consumer risk reduction", Journal of Marketing Research, 16(2), pp.268~274 (1979)
- Manning, K. C., "Consumer innovativeness and the adoption process", Journal of Consumer Psychology, 4(4), pp.329~345 (1995)
- Martilla, J. A., "Word of mouth communication in the industrial adoption process", Journal of Marketing Research, 8(2), pp.173~178 (1971)
- Martinex, E., "The acceptance and diffusion of new consumer durables: difference between first and last adopter", Journal of Consumer Marketing, 15, pp.323~342 (1998)
- Menon, S., "The impact of context on variety seeking in product choices", Journal of Consumer Research, 22(3), pp.285~295 (1995)
- Merton, R. K., "Social Theory and Social Structure" (1968), The Free Press
- Midgley, D. F., "Innovativeness : the concept and its measurement", Journal of Consumer Research, 4(4), pp.229~242 (1978)
- Midgley, D. F., "A longitudinal study of product form innovation : the interaction between predispositions and social messages", Journal of Consumer Research, 19(4), pp.611~625 (1993)
- Montgomery, J. G, "A most delicate matter : religious issues and conflict in the US library workplace", Library Management, 23(8), pp.422~434 (2002)
- Moore, G. A., "Crossing the Chasm:Marketing and Selling High-Tech Products to Mainstream Customers" (1999), Harper Business
- Moore, G. A., "Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge" (1999), Harper Business
- Mowen, J. C., "Consumer innovativeness:a general consumer trait or a product category specific trait", AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, pp.144~ (1998), American Marketing Association
- Mudd, S., "The place of innovativeness in models of the adoption process : an integrative review", Technovation, 10(2), pp.119~134 (1990)
- Ostlund, L. E., "A study of innovativeness overlap", Journal of Marketing Research, 9(3), pp.12~20 (1972)
- Ostlund, L. E., "Perceived innovation attributes as predictors of innovativeness", Journal of Consumer Research, 1, pp.23~29 (1974)
- Peterson, R. A., "Some limits on the potency of word-of-mouth information", Advances in Consumer Research, 16, pp.23~29 (1989)
- Porter, Thomas C., "Who Uses Bank Debit Cards", Business Horizons, 22, pp.75~83 (1979)
- Raju, P. S., "Optimum stimulation level : its relationship to personality, demographics, and exploratory behavior", Journal of Consumer Research, 7(3), pp.272~282 (1980)
- Ram, S., "Consumer resistance to innovations : the marketing problem and its solutions", Journal of Consumer Research, 6(2), pp.5~14 (1989)
- Rehman, A., "The relationship between religiosity and new product adoption", Journal of Islamic Marketing, 1(1), pp.63~69 (2010)
- Rogers, E. M., "Diffusion of innovation" (1962), The Free Press
- Rogers, E. M., "Communication of Innovations" (1971), The Free Press
- Rogers, E. M., "Diffusion of Innovations" (1995), The Free Press
- Rogers, E. M., "Diffusion of Innovations" (2003), The Free Press
- Rokeach, M. J., "The Nature of Human Values" (1973), The Free Press
- Roselius, T., "Consumer rankings of risk reduction methods", Journal of Marketing, 35, pp.56~61 (1971)
- Rourke, D. L. a. M., "From Invention to Innovation. US Department of Energy" (1999), Brookings Institution Press
- Ryan, B., "The diffusion of hybrid seed corn in two Iowa communities", Rural Sociology, 8(1), pp.15~24 (1943)
- Schwartz, S. H., "Advances in Experimental Social Psychology", pp.1~65 (1992), Academic Press
- Schwartz, S. H., "Identifying culture-specifics in the content and structure of values", Journal of Cross-Cultural Psychology, 26, pp.92~116 (1995)
- Settle, R. B., "Reducing buyers’ sense of risk", Marketing communications, 14(1), pp.34~40 (1989)
- Sheth, J. N., "Consumption Values and Market Choices: Theory and Applications" (1991), South-Western Publishing Co
- Sivadas, E., "An examination of organizational factors influencing new product success in internal and alliance-based processes", Journal of Marketing, 64(1), pp.31~49 (2000)
- Sivo, S. A., "The Search for ‘Optimal’Cutoff Properties : Fit Index Criteria in Structural Equation Modeling", The Journal of Experimental Education, 74(3), pp.267~289 (2006)
- Stafford, J. E., "Effect of group influences on consumer brand choice preference", Journal of Marketing Research, 3, pp.68~75 (1966)
- Summers, J. O., "Generalized change agents and innovativeness", Journal of Marketing Research, 8, pp.313~316 (1971)
- Thompson, C. J., "Emotional branding and the strategic value of the doppelganger brand image", Journal of Marketing, 70(1), pp.50~64 (2006)
- Wang, Guangping., "Consumption attitudes and adoption of new consumer products: a contingency approach", European Journal of Marketing, 42(1, pp.2) (2006), 238~254
- Woodside, A. G., "Effect of word of mouth advertising on consumer risk taking", Journal of Advertising, 5(4), pp.12~19 (1976)
- Yeung Ruth M. W., "Risk Reduction : An Insight from the UK Poultry Industry", Nutrition & Food Science, 33(5), pp.219~229 (2003)
