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중소제조기업 CEO의 기업가 지향성이 제품혁신에 미치는 영향에 관한 연구: 한·중 중소제조업을 중심으로

A Study on the Effects of the Entrepreneurial Orientation of CEO in a Small to Mid-Size Company on Product Innovation : Focused on the Chinese Manufacturers and Korean Manufacturers in Small businesses

이인구|왕진|김영길
한국전문경영인학회|2016.08|전문경영인연구 (Journal of CEO and Management Studies)|제19권 제2호|pp. 309-329

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참고문헌

키워드

Entrepreneurial OrientationProduct innovation기업가지향성제품혁신공급자참여중국 기업 경영Provider participationChina Enterprise Management

초록

본 연구는 한국과 중국의 중소제조기업에서 기업가지향성과 제품혁신 및 경영성과 사이의관계를 규명하고자 하였다. 또한 공급자참여를 조절변수로 삽입하여 조절효과를밝히고자 하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 기업가지향성은 제품혁신에유의한 정(+)의 영향을 미치고 한국 제조기업의 경우는 혁신성, 위험감수성, 진취성순으로 제품혁신에 긍정적인 영향을 미치는 결과를 도출하였고, 중국 제조기업의 경우는진취성이 제품혁신에 미치는 영향은 유의미하지 않으나 혁신성, 위험감수성은 제품혁신에 유의한 정(+)의 영향을 미치는 것으로 분석. 셋째, 제품혁신은 경영성과에긍정적인 영향을 미치는 것으로 분석. 넷째: 공급자참여의 조절효과는 한국 제조기업인경우 혁신성이 제품혁신에 미치는 영향에 있어 공급자참여의 조절효과가 존재하지 않은반면 진취성과 위험감수성은 공급자참여의 조절효과가 모두 유의하게 나타났다. 즉, 공급자참여 변수의 부분적 조절효과가 존재하다는 결론을 도출할 수 있다. 하지만 중국기업경우는 기업가지향성이 제품혁신에 미치는 영향에 있어 공급자참여 변수의 조절효과가 모두 존재하지 않은 것으로 나타났다. 이러한 결과는 한국의 경영자는 제품혁신에있어 공급자 참여의 중요성을 인식하나 중국 기업의 경우 제품혁신에 있어서 공급자참여에 대한 중요성 인식이 제한적이라는 것을 분석할 수 있다.

Abstract

This study was to investigate the relationship between the entrepreneurial orientation and product innovation and business performance in China and Korea. Also try to sought reveal the effect of adjustment by inserting a participation provider with controlled variables. The main results of this study are as follows. First; the entrepreneurial orientation in the case of impacts of significant positive(+) on product innovation. Second; Korea company was deliver results in a positive impact on innovation, risk sensitivity, initiative in order of product innovation, in the case of Chinese enterprises this initiative does not significantly impact on innovation in product innovation, risk sensitivity analysis is to affect positive(+) significantly product innovation. Third; the analysis of product innovation shown that has a positive impact on business performance. Fourth; the control of the provider involved if the effect is now Korea’s innovation on the other hand, initiative and risk sensitivity control effect does not exist on the impact of provider participation in product innovation were all significantly moderation effect of the variables involved providers exits. But if the Chinese company was found not there all the variables involved in regulating the effects of supplier influences the entrepreneurial orientation on product innovation. These results can be analyzed executive of Korea that recognizes the importance of supplier participation in recognition of the importance of supplier involvement in product innovation, product innovation for Chinese enterprises limited.

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