본글로벌기업 성과경로에서 조직문화관점의 접근
The Approach of Organizational Culture View toward the Path of Performance in Born-Global Firm
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초록
본 연구는 한국 본글로벌기업을 대상으로 전략지향성과 조직문화 그리고 수출성과의 관계를 분석하였다. 전략지향성은 기존 연구에 따라 학습지향성과 수출시장지향성으로 구분하였다. 연구목적은 조직문화를 통합한 분석 모형에서 해당 요인의 매개효과를 탐구하여이론적, 실무적 시사점을 도출하는 것으로 하였다. 조직문화의 매개효과를 포함한 7개의가설을 설정했으며, 91개의 표본을 대상으로 구조방정식모형을 사용하여 가설검정을 시행했다. 실증분석 결과 전략지향성 요인과 조직문화는 모두 수출성과에 긍정적 영향을주는 것으로 나타났다. 다만 전략지향성 요인 중 학습지향성은 조직문화에 유의한 영향을보여주지 못했다. 매개효과 분석에서도 학습지향성과 수출성과 사이에는 조직문화의 역할이 없는 것으로 나타났다. 반면 수출시장지향성과 수출성과 사이에서는 조직문화가유의한 매개효과를 보였다. 실증분석 결과를 기반으로 앞으로의 본글로벌기업 연구에필요한 이론적, 실무적 시사점을 논의했다. 더불어 연구한계를 논의하고 앞으로 연구에필요한 방향성을 제시했다.
Abstract
This study investigates to analyze a relationship among the strategic orientation, organizational culture and the export performance in born-global firms. Based on the existing researches, the strategic orientation is classified into the learning orientation and export market orientation. The purpose of this paper is to examine the mediating effects of the organizational culture in the integrated model including it and to derive the theoretical and business implications. This study generates the 7 hypotheses including the mediating effects of the organizational culture. Utilizing the structural equation model, this paper test its hypotheses using a sample of 91 Korean born-global firms. The findings indicate that the both of the strategic orientation factors have a positive effects on export performance. However, learning orientation dose not show significant effect on organizational culture. In the mediating effect analysis, there is no role of organizational culture between learning orientation and export performance. Based on the findings, this study discusses the theoretical and practical implications for future born-global research.
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