Multiple Mediation Effects of Strategic Alliances and Open Innovation in the Path between Environmental Characteristics and Foreign Market Performance
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In this study, the relations among the environmental characteristics, strategic alliance, open innovation and the performance were analyzed from the SME in the overseas market. The characteristics of the overseas market were established by dividing into attractiveness and hostility. In addition, the multiple mediation effect was analyzed by establishing the strategic alliance and the open innovation in the path between the environmental characteristics and the performance. The sample was collected from the SMEs advanced to overseas market and structural equation model-based PLS (Partial Least Square) analysis was performed with final 198 samples. In the results of analysis, it was shown that the characteristics of the overseas market has influence on the strategic alliance. In addition, it was observed that the strategic alliance has positive influence on the open innovation and it has significant influence on the relation between the open innovation and the performance, too. In the multiple mediation effect analysis, it was observed that the strategic alliance and the open innovation mediate the overseas market hostility positively for the performance.
Abstract
In this study, the relations among the environmental characteristics, strategic alliance, open innovation and the performance were analyzed from the SME in the overseas market. The characteristics of the overseas market were established by dividing into attractiveness and hostility. In addition, the multiple mediation effect was analyzed by establishing the strategic alliance and the open innovation in the path between the environmental characteristics and the performance. The sample was collected from the SMEs advanced to overseas market and structural equation model-based PLS (Partial Least Square) analysis was performed with final 198 samples. In the results of analysis, it was shown that the characteristics of the overseas market has influence on the strategic alliance. In addition, it was observed that the strategic alliance has positive influence on the open innovation and it has significant influence on the relation between the open innovation and the performance, too. In the multiple mediation effect analysis, it was observed that the strategic alliance and the open innovation mediate the overseas market hostility positively for the performance.
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