중소 수출기업의 개방형 정보 혁신, 전략적 제휴, 수출성과의 관계에서 조직문화의 조절효과
The moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance of SMEs
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초록
본 연구의 목적은 개방형 정보 혁신을 기술 흡수형 혁신과 기술 활용형 혁신으로 나누어 전략적 제휴 요인과 통합하여 수출성과에 미치는 영향을 분석하는데 있다. 본 연구는 구조방정식모형의 PLS(Partial Least Square)를 사용하여 개방형 정보 혁신과 전략적 제휴, 수출성과의 관계에서 조직문화의 조절효과를 설정한 6개의 가설을 201개 표본으로 실증분석 했다. 분석 결과 개방형 정보 혁신 중 기술 흡수형 혁신은 전략적 제휴에 영향을 미치지 못했다. 반면 기술활용형 혁신은 전략적 제휴에 긍정적 영향을 주었다. 전략적 제휴는 또한 수출성과에 긍정적 영향이 있는 것으로 나타났다. 조절효과 분석 결과 조직문화와 기술 흡수형 혁신의 상호작용은 전략적 제휴에 긍정적 영향을 주었다. 또한, 조직문화와 기술 활용형 혁신의 조절효과도 전략적 제휴에 유의한 영향을 보였다. 그러나 조직문화와 전략적 제휴의 조절효과는 수출성과에 영향을 미치지 못하였다. 본 연구는 조직문화의 조절효과를 분석한 점에서 기여도가 있다. 향후에는 개방형 정보 혁신과 외부요인의 통합분석이 필요하다.
Abstract
The objectives of this study is to analyze the impact of open information innovation which consisted of external technology acquisition and external technology exploitation on export performance by integrating with strategic alliance factors. This study empirically analyzed six hypotheses in 201 sample using the PLS (Partial Least Square) of the structural equation model to verify the moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance. As a result, external technology acquisition dose not affect strategic alliances. On the other hand, external technology exploitation has a positive impact on strategic alliances. Strategic alliances also have a positive impact on export performance. As a result of the moderating effect analysis, the interaction between organizational culture and external technology acquisition has positively influenced strategic alliances. In addition, the moderating effect of organizational culture and external technology exploitation has a significant effect on strategic alliances. However, moderating effect of organizational culture and strategic alliance dose not affect export performance. This study has a contribution to the analysis of the moderating effects of organizational culture. In the future, integrated analysis of open information innovation and external factors is needed.
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