내부시장 지향성이 의료서비스 제공자의 역할 행동 및 역할 외 행동에 미치는 영향
The Effect of Internal Market Orientation on In-role and Extra-role Behaviors of Healthcare Service Providers
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초록
본 연구는 내부시장 지향성이 의료서비스 제공자의 인지적 측면과 행동에 어떠한 영향을미치고, 서비스 복잡성이 어떠한 역할을 수행하는지 확인하기 위해 수행되었다. 구체적으로 의료서비스 조직의 내부시장 지향성이 의료서비스 제공자의 개인-조직 적합성과 개인-직업 적합성을 통해 역할행동 및 역할 외 행동에 영향을 미칠 것으로 예측하였다. 본연구에서 제시된 가설을 확인하기 위해 부산 경남지역의 종합병원에서 근무하는 의료서비스 제공자를 대상으로 273개의 데이터를 수집하여 분석하였다. 분석결과 내부시장 지향성은 의료서비스 제공자의 개인-조직 적합성 및 개인-직업 적합성을 향상시켰다. 또한의료서비스 제공자의 개인-조직 적합성 및 개인-직업 적합성은 행동적 측면인 역할 행동과 역할 외 행동을 증가시키는 것으로 나타났다.
Abstract
This study was conducted to determine how internal market orientation affects the cognitive aspects and behaviors of medical service providers. Specifically, it is predicted that internal market orientation of healthcare service organizations will affect in-role and extra-role behaviors of healthcare service providers through person-organization fit and person-job fit. To confirm hypotheses presented in this study, 273 data were collected and analyzed from healthcare service providers working in general hospitals in Busan and Gyeongnam. As results of the analysis, internal market orientation improved person-organization fit and person-job fit of healthcare service providers. Also, it was found that person-organization fit and person-job fit of healthcare service providers increased in-role and extra-role behaviors, which are behavioral aspects.
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