의료기관 핵심역량과 경영성과의 구조적 인과관계 분석 : 의료서비스 지향성과 내부고객 지향성
The Effects of Core Competencies on the Management Performance of Hospitals : With a Focus on the Mediating Roles of Medical Service Orientation and Internal Customer Orientation
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초록
본 연구에서는 의료기관들의 핵심역량의 요인들이 매개변수인 내부고객 지향성과 의료서비스 지향성이 어떠한 영향관계가 미치는지를 확인하고, 핵심역량이 종속변수인 경영성과에 어떠한 영향이 미치는지를 파악하여 의료산업 경영성과를 실증적으로 검증하여 경영 향상을 위하여 나아가야 할 방향을 제시하고자 하였다. 본 연구의 대상은 인천시와 부천시에 소재하는 18개소의 상급종합병원과 종합병원의 구성원을 표본대상으로 선정하여 설문조사를 실시하여 340부를 회수하여 최종분석에 사용된 표본은 307부를 실증분석을 하였다. 분석결과는 핵심역량의 하위 8개 역량 변수 모두가 매개변수인 서비스 지향성 및 고객 지향성과 유의미한 정의 관계를 맺고 있다. 그리고 매개변수인 서비스 지향성 및 고객 지향성 모두 경영성과와 유의미하게 정적으로 상관되어 있다. 따라서 변수들 간의 관계의 방향이 모두 이론에서 예측한 바와 일치한다는 것을 알 수 있다. 이러한 연구결과는 의료기관의 궁극적인 목표인 경영성과 향상을 위하여 핵심역량의 활용방안에 시사점을 제공할 것으로 사료된다.
Abstract
The Purpose of this study was to empirically investigate the effects of core competencies on the management performance of hospitals and the mediating roles of medical service orientation and internal customer orientation. The sample of this study was composed of 307 employees from 18 general hospitals in Incheon Metropolitan City and Bucheon City. Data were collected with self-administered questionnaires and analyzed using structural equation modelling technique. This study found that core competencies had positive effects on the management performance of hospitals and that medical service orientation and internal customer orientation mediated the relationship between core competencies and the management performance of hospitals. The theoretical and practical implications of the results were discussed and the directions for future research were suggested.
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