Effect of CEOs’ Innovation Orientation on AI Technology Absorptive Capacity and Firm Performance: Focus on the Moderating Effect of AI Utilization Level
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This study analyzes the effect of a CEO’s innovation orientation on AI absorptive capacity, financial performance, and non-financial performance in the healthcare industry. Using survey data from 210 employees in AI-adopting healthcare firms, we tested a series of hypotheses. The results show that innovation-oriented CEOs enhance financial and non-financial performance as well as AI absorptive capacity. Although AI absorptive capacity significantly improves non-financial performance, it does not yet translate into financial gains, mediating only the link between a CEO’s innovation orientation and non-financial performance. A higher level of AI utilization further strengthens the relationship between a CEO’s innovation orientation and AI absorptive capacity, but does not moderate the impact of AI absorptive capacity on either form of performance. These findings suggest that innovative leadership accelerates AI capabilities that quickly foster organizational effectiveness, while financial returns may require additional time or resources. Future longitudinal studies should expand to diverse industries and countries.
Abstract
This study analyzes the effect of a CEO’s innovation orientation on AI absorptive capacity, financial performance, and non-financial performance in the healthcare industry. Using survey data from 210 employees in AI-adopting healthcare firms, we tested a series of hypotheses. The results show that innovation-oriented CEOs enhance financial and non-financial performance as well as AI absorptive capacity. Although AI absorptive capacity significantly improves non-financial performance, it does not yet translate into financial gains, mediating only the link between a CEO’s innovation orientation and non-financial performance. A higher level of AI utilization further strengthens the relationship between a CEO’s innovation orientation and AI absorptive capacity, but does not moderate the impact of AI absorptive capacity on either form of performance. These findings suggest that innovative leadership accelerates AI capabilities that quickly foster organizational effectiveness, while financial returns may require additional time or resources. Future longitudinal studies should expand to diverse industries and countries.