영화파일의 불법 다운로드를 결정하는 요인에 대한 연구
Determinants of Illegal File-Sharing of Motion Pictures
0
조회
0
다운로드
13
인용
0
참고문헌
키워드
초록
This paper presents an analysis of consumer’s determinants of illegal file-sharing of motion pictures. As academic studies on illegal file-sharing are not sufficient, we hope the current research would contribute to anti-piracy activities. Based on cost-benefit analysis, presents study investigates the effects of the degree to which a consumer perceives illegal movie copies as providing the same utility as watching the original movie in a theater or on DVD, utility or costs of legal watching, specific utilities of illegal filesharing,costs of illegal file-sharing of motion pictures, and consumer’s knowledge of file-sharing. The specific utilities of illegal file-sharing is composed of transaction utility, collection utility, mobility utility,storage utility, anti-industry utility and social utility. The non-financial costs of illegal file-sharing is consists of search costs, moral costs, legal costs and technical costs. Utilizing a research method called Bayesian network, this paper models and tests probable interrelationship among variables which influence consumers' illegal downloading behavior as well as movie-going or DVD borrowing. While costs related to legal watching directly decrease consumers'number of legal watching, collection utility increases the number of downloading. Illegal file-sharing is a very easy way for consumers to collect and store movies, which is one of the main reason why many consumers go for illegal file-sharing of motion pictures. Other variables such as transaction utility, storage utility, social utility and knowledge of file-sharing are indirect influencers which is positively related to collection utility. Key
Abstract
This paper presents an analysis of consumer’s determinants of illegal file-sharing of motion pictures. As academic studies on illegal file-sharing are not sufficient, we hope the current research would contribute to anti-piracy activities. Based on cost-benefit analysis, presents study investigates the effects of the degree to which a consumer perceives illegal movie copies as providing the same utility as watching the original movie in a theater or on DVD, utility or costs of legal watching, specific utilities of illegal filesharing,costs of illegal file-sharing of motion pictures, and consumer’s knowledge of file-sharing. The specific utilities of illegal file-sharing is composed of transaction utility, collection utility, mobility utility,storage utility, anti-industry utility and social utility. The non-financial costs of illegal file-sharing is consists of search costs, moral costs, legal costs and technical costs. Utilizing a research method called Bayesian network, this paper models and tests probable interrelationship among variables which influence consumers' illegal downloading behavior as well as movie-going or DVD borrowing. While costs related to legal watching directly decrease consumers'number of legal watching, collection utility increases the number of downloading. Illegal file-sharing is a very easy way for consumers to collect and store movies, which is one of the main reason why many consumers go for illegal file-sharing of motion pictures. Other variables such as transaction utility, storage utility, social utility and knowledge of file-sharing are indirect influencers which is positively related to collection utility. Key
참고문헌 (34)
- 김영찬, "고객만족도 측정방법론과 전략적 활용", 마케팅연구, 18(1), pp.113~132 (2003), 한국마케팅학회
- 김광수, "복제품 구매요인이 정품 행동의도에 미치는 영향에 관한 연구- 패션 복제품에 대한 만족과 후회를 매개로", 소비문화연구, 9(2), pp.101~125 (2006), 한국소비문화학회
- 송인숙, "기혼 여성의 물질주의 성향과 비윤리적 상거래행동", 소비문화연구, 9(3), pp.185~206 (2006), 한국소비문화학회
- Adams, J.C, "Toward an understanding of inequity", Journal of Abnormal and Social Psychology, 5, pp.422~436 (1963)
- Aoki, R, "International standards for intellectual property protection and R&D incentives", Journal of International Economics, 35, pp.251~273 (1993)
- Bardhan, P, "Corruption and Development: A Review of Issues", Journal of Economic Literature, 35, pp.1320~1346 (1997)
- Becker, Gary S, "The Economic Way of Looking at Life", Nobel Lectures, Economics, ~ (1992)
- Besen, Stanley M, "Private Copying, Appropriability, and Optimal Copying Royalties", Journal of Law and Economics, 32(2), pp.255~280 (1989)
- Chiang, Eric, "Software Copyright Infringement Among College Students", Applied Economics, 32(2), pp.157~166 (2002)
- Cooper, G.F, "Bayesian method for the induction of probabilistic networks from data", Machine Learning, 9(4), pp.309~348 (1992)
- Cui, G, "Machine Learning for Direct Marketing Response Models: Bayesian network with evolutionary programming", Management Science, 52(4), pp.597~612 (2006)
- Glass, R.S, "Situational Determinants of Software Piracy: An Equity Theory Perspective", Journal of Business Ethics, 15, pp.1189~1198 (1996)
- Gopal, Ram D, "Do Artists Benefit from Online Music Sharing", Journal of Business, 79, pp.1503~1533 (2005)
- Harrington, S.J, "The Effect of Codes of Ethics and Personal Denial of Responsibility on Computer Abuse Judgements and Intentions", MIS Quarterly, pp.257~278 (1996)
- Tutorial on learning with Bayesian networks, Microsoft Research, "Heckerman, D", ~, pp.Technical Report MSR-TR-95-06 (1995)
- Hennig-Thurau, Thorsten, "Consumer File Sharing of Motion Pictures", Journal of Marketing, 71(4), pp.1~18 (2007)
- Holm, Hakan J, "Can Economic Theory Explain Piracy Behavior", Topics in Economic Analysis & Policy, 3(1), pp.1082~ (2003)
- Holsing, N.F, "Software Asset Managegement: Analysis, Development, and Implementation", Information Resources Management Journal, 12(3), pp.14~26 (1999)
- Huang, Chun-Yao, "File Sharing as a Form of Music Consumption", International Journal of Electronic Commerce, 9(4), pp.37~55 (2005)
- Johnson, D.G, "Computer Ethics" (1994), Prentice-Hall
- Korb, K.B, "Bayesian Artificial Intelligence", pp.2003, Chapman & Hall
- Laudon, K.C, "Ethical Concepts and Information Technology", Communication of ACM, 38(12), pp.33~39 (1995)
- Neapolitan, R.E, "Probabilistic Reasoning in Expert Systems : Theory and Algorithms" (1990), John Wiley & Sons
- Oz, E, "Ethical Standards for Information System Professionals: A case for a Unified Codes", MIS Quarterly, pp.423~433 (1992)
- Pearl, J, "Probabilistic Reasoning in Intelligent Systems : Networks of Plausible Inference" (1998), Morgan Kaufmann
- Randall, D.M, "Ethical Decision Making in the Medical Profession : An Application of the Theory of Planned Behavior", Journal of Business Ethics, 10, pp.111~122 (1991)
- Rochelandet, Fabrice, "P2P Music Sharing Networks: Why the Legal Fight Against Copiers May Be Inefficient", Review of Economic Research on Copyright Issues, 2(2), pp.69~82 (2005)
- Sims, R.R, "Toward a profile of Student Software Piracy", Journal of Business Ethics, 15, pp.839~849 (1996)
- Shim, J.P, "Practising Managers' Perceptions", Attitudes towards Illegal Software Copying, MS Today, pp.1989, 16(4)[DOI]
- Simpson, P.M, "Softlifting : A Model of Motivating Factors", Journal of Business Ethics, 13, pp.431~438 (1996)
- Spirtes, P, "Causation, Prediction, and Search" (1993), Springer-Verlag
- Straub Jr. D.W, "Key Information Liability Issues Facing Managers: Software Piracy, Proprietary Databases and Individual Rights to Privacy", MIS Quarterly, pp.143~156 (1990)
- Strikwerda, R.B, "Software and Ethical Softness", Collegiate Microcomputer, (3), pp.129~136 (1992)
- Thaler, Richard, "Mental Accounting and Consumer Choice", Marketing Science, 4, pp.199~214 (1985)